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Crypto 101: Everything You Need to Know…to Start

Crypto 101: Everything You Need to Know…to Start

by Elise Perkins | May 16, 2022 | Economy, Entrepreneurs, Featured, Investment Strategy, Tech

At this point, you’ll find few people across the world who haven’t heard of cryptocurrency. Over the past few years I’ve read and heard of everything from the traditional HODL to grandmothers using it to buy groceries and college students mining from their dorm room....
Three Ways that Virtual PR Agencies Drive Creativity  

Three Ways that Virtual PR Agencies Drive Creativity  

by Elise Perkins | Dec 6, 2021 | Entrepreneurs, Featured, Small Business, Strategy

Eighteen months into the global pandemic, it’s both easy and hard to remember what a regular work day feels like. For most office employees, the pandemic shuttered workplace doors and forced a remote work lifestyle that has yet to fully rebound. In the field of public...
Reporter Etiquette 101

Reporter Etiquette 101

by Elise Perkins | Nov 23, 2021 | Featured, Management, Small Business, Strategy

With Thanksgiving around the corner, brushing up on your reporter etiquette as an extension of your appreciation for their partnership is a great practice. As we’ve shared previously, media relations is an art form, and the very best relationships are nurtured over...
Squid Game is Gross…We All Still Love it. PR Lessons for Today’s Brands. (No Spoilers!)

Squid Game is Gross…We All Still Love it. PR Lessons for Today’s Brands. (No Spoilers!)

by Elise Perkins | Oct 29, 2021 | Featured, Marketing, Strategy

I am not here to debate if Squid Game is morbid, makes us squirm, or says a lot about our collective culture and continually unfolding trauma. It is, it does, and yes…we’re going through some stuff. Instead, I want to talk about the storytelling which has left...
The Three C’s That Contribute to a Great PR Partnership

The Three C’s That Contribute to a Great PR Partnership

by Elise Perkins | Oct 5, 2021 | Featured, News, Strategy

What’s your reason for hiring a public relations agency? You might have a small, or nonexistent PR or marketing team, and are looking for experts to set up a long-term communications strategy. Or, you have a series of upcoming announcements that need an extra lift...
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