by Elise Perkins | Dec 6, 2021 | Entrepreneurs, Featured, Small Business, Strategy
Eighteen months into the global pandemic, it’s both easy and hard to remember what a regular work day feels like. For most office employees, the pandemic shuttered workplace doors and forced a remote work lifestyle that has yet to fully rebound. In the field of public... 
by Elise Perkins | Nov 23, 2021 | Featured, Management, Small Business, Strategy
With Thanksgiving around the corner, brushing up on your reporter etiquette as an extension of your appreciation for their partnership is a great practice. As we’ve shared previously, media relations is an art form, and the very best relationships are nurtured over... 
by Elise Perkins | Oct 29, 2021 | Featured, Marketing, Strategy
I am not here to debate if Squid Game is morbid, makes us squirm, or says a lot about our collective culture and continually unfolding trauma. It is, it does, and yes…we’re going through some stuff. Instead, I want to talk about the storytelling which has left... 
by Elise Perkins | Oct 5, 2021 | Featured, News, Strategy
What’s your reason for hiring a public relations agency? You might have a small, or nonexistent PR or marketing team, and are looking for experts to set up a long-term communications strategy. Or, you have a series of upcoming announcements that need an extra lift... 
by Elise Perkins | Sep 10, 2021 | Featured, News
Fantasy football leagues are kicking off with great excitement. As stadiums continue to welcome back fans, offices are welcoming back more employees in person. Despite an emotionally-charged environment over the past 18 months, companies continue innovating and...