by Elise Perkins | May 16, 2022 | Economy, Entrepreneurs, Featured, Investment Strategy, Tech
At this point, you’ll find few people across the world who haven’t heard of cryptocurrency. Over the past few years I’ve read and heard of everything from the traditional HODL to grandmothers using it to buy groceries and college students mining from their dorm room....
by Elise Perkins | Dec 6, 2021 | Entrepreneurs, Featured, Small Business, Strategy
Eighteen months into the global pandemic, it’s both easy and hard to remember what a regular work day feels like. For most office employees, the pandemic shuttered workplace doors and forced a remote work lifestyle that has yet to fully rebound. In the field of public...
by Elise Perkins | Nov 23, 2021 | Featured, Management, Small Business, Strategy
With Thanksgiving around the corner, brushing up on your reporter etiquette as an extension of your appreciation for their partnership is a great practice. As we’ve shared previously, media relations is an art form, and the very best relationships are nurtured over...
by Elise Perkins | Oct 29, 2021 | Featured, Marketing, Strategy
I am not here to debate if Squid Game is morbid, makes us squirm, or says a lot about our collective culture and continually unfolding trauma. It is, it does, and yes…we’re going through some stuff. Instead, I want to talk about the storytelling which has left...
by Elise Perkins | Oct 5, 2021 | Featured, News, Strategy
What’s your reason for hiring a public relations agency? You might have a small, or nonexistent PR or marketing team, and are looking for experts to set up a long-term communications strategy. Or, you have a series of upcoming announcements that need an extra lift...
