Arca

DIGITAL ASSETS PLATFORM

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Opportunity

  • In 2020, Arca engaged with Rally Point to drive awareness around its work in digital assets on both sides of the business: Arca Funds, the hedge fund division and Arca Labs, the new product development innovation arm.

Our Strategy

  • Craft new messaging that reflects the industry’s current challenges and pain points while creating a consistent external brand presence.
  • Develop and deploy a more balanced approach to media relations including a robust pipeline of news and thought leadership-driven content.

Results

  • Successfully guided Arca through its Series A funding announcement.
  • Boosted Arca’s credibility and brand awareness while rebuilding brand messaging from the ground up.

OTHER CASE STUDIES