crypto / digital assets

OVERVIEW AND CHALLENGES

Founded in 2013, CEX.IO was one of Europe’s most established crypto trading platforms but had not yet established a beachhead in the US. The company had no brand presence domestically and was looking to further expand globally amidst growing industry adoption and forthcoming regulatory action. The primary business goal driving its US marketing efforts was to further its global business growth by building its presence and visibility in US markets. The company was not highly ranked on any of the crypto exchange rankings, and it wished to nudge that needle as well.

PR STRATEGY

Rally Point’s strategy was to elevate the company’s profile and brand recognition by emphasizing its expert senior executive bench and building a powerful content-marketing engine. Working hand-in-glove with a newly on-boarded internal team, we conducted comprehensive media training and introduced the new leadership to reporters and producers at top-tier outlets. Breaking through the existing narrative to tell CEX.IO’s story has entailed building a solid PR program with updated messaging to ensure CEX.IO gets the “share of voice” and visibility it needs to attract inbound interest in the firm.

RESULTS

Our strategy continues to hit the mark. Our team has tripled the volume of placements from the start of the engagement. We significantly improved not only the quantity but also the quality of coverage, working our way up from lesser-known crypto outlets to break into leading US and global media brands, including market commentary on 350,000+ Bloomberg terminals around the world. CEX.IO’s, in Coin Telegraph, Bankrate, and Blockworks. CEX execs continue to appear on CoinDesk TV and TD Ameritrade Network and the company has been the recipient of numerous awards and accolades since working with Rally Point. CEX was also included in CryptoCompare’s top 10 list of the most well run, stable and secure crypto exchanges, and credits Rally Point with helping boost its ranking.

  • Tripled media coverage
  • Named one of the top 10 most stable exchanges
  • Credits Rally Point with boosting its reputation
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