Comerica is a large, publicly-traded regional bank with 8,000 employees and a significant regional presence. The bank had historically maintained a low profile.
That changed in 2019 under the leadership of newly appointed CEO Curt Farmer.
Our Strategy
We outlined a plan to elevate Comerica’s Chief Investment Officer and Chief Economist before building a larger strategy.
Built messaging reflecting the needs of modern business
Worked with CIO John Lynch to communicate his POV and worked with Chief Economist Robert Dye to build his reputation
By breaking their research into “snackable” bites, we created a steady flow of digestible information
Results
In less than a year together, we produced more than 70 top-tier opportunities in business news outlets including CNBC, Bloomberg, Yahoo! Finance, Fox Business and a number of trade publications and Comerica’s team was on the record multiple times per month during the pandemic
Trained the entire executive leadership team in media interactions, effective presentations and communications tactics
