- Comerica is a large, publicly-traded regional bank with 8,000 employees and a significant regional presence. The bank had historically maintained a low profile.
- That changed in 2019 under the leadership of newly appointed CEO Curt Farmer.
- We outlined a plan to elevate Comerica’s Chief Investment Officer and Chief Economist before building a larger strategy.
- Built messaging reflecting the needs of modern business
- Worked with CIO John Lynch to communicate his POV and worked with Chief Economist Robert Dye to build his reputation
- By breaking their research into “snackable” bites, we created a steady flow of digestible information
- In less than a year together, we produced more than 70 top-tier opportunities in business news outlets including CNBC, Bloomberg, Yahoo! Finance, Fox Business and a number of trade publications and Comerica’s team was on the record multiple times per month during the pandemic
- Trained the entire executive leadership team in media interactions, effective presentations and communications tactics
