Comerica Bank

ELEVATE REGIONAL BANK

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Opportunity

  • Comerica is a large, publicly-traded regional bank with 8,000 employees and a significant regional presence. The bank had historically maintained a low profile.
  • That changed in 2019 under the leadership of newly appointed CEO Curt Farmer.

Our Strategy

  • We outlined a plan to elevate Comerica’s Chief Investment Officer and Chief Economist before building a larger strategy.
  • Built messaging reflecting the needs of modern business
  • Worked with CIO John Lynch to communicate his POV and worked with Chief Economist Robert Dye to build his reputation
  • By breaking their research into “snackable” bites, we created a steady flow of digestible information

Results

  • In less than a year together, we produced more than 70 top-tier opportunities in business news outlets including CNBC, Bloomberg, Yahoo! Finance, Fox Business and a number of trade publications and Comerica’s team was on the record multiple times per month during the pandemic
  • Trained the entire executive leadership team in media interactions, effective presentations and communications tactics

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