Crosstower

Opportunity

• To establish Crosstower’s brand, raise awareness for its new trading platform and attract potential investors

Our Strategy

• Secure an anchor placement that paved the way for top tier coverage in Forbes, Fortune and Traders.
• Create newsroom to generate inbound flow of press interest

Results

• Coverage helped secure venture capital interest and additional significant fundraising opportunities
• Active inbound “PR machine” attracted consistent flow of with top tier press requests.

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