Qolo

NEW PAYMENTS PLATFORM

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Opportunity

  • Qolo was a seed-funded startup with no public profile, a placeholder website, no messaging, and no marketing.

Our Strategy

  • Position Qolo as the “payments hub for the New Economy” and CEO Patricia Montesi as its face and voice.
  • Move “payments” from staid to modern and dynamic.
  • Build messaging reflecting the needs of modern business (gig workers, gift cards, cross-border transactions, etc.).
  • Create a dynamic content plan to build on their positioning.
  • Introduce Qolo to all external audiences through a campaign that included content, media relations and influencer engagement.

Results

  • Drove inbound client outreach
  • Successfully guided Qolo through its Series A funding announcement, attracted direct venture capital interest as a result of placements.
  • Created the “marketing machine” for future comms activities.

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