STRATEGIC COMMUNICATIONS

IDEAS IN MOTION

Growth-focused PR for brands on the move. We live at the intersection of business and tech and drive impact by shaping your media strategy, building your narrative and telling your story the way it deserves to be told.

ABOUT


Founded in 2014 by former journalists, Rally Point is a global strategic communications consultancy. Our deep understanding of storytelling and today’s 24/7 news cycle infuses our approach and informs every client engagement.

From strategic positioning and narrative development to media outreach, relationship-building and elevated thought leadership, Rally Point works with you to build high-visibility campaigns that raise awareness and promote your brand.

Members of our seasoned team layer their own breadth of experience with skills in strategic communications to deliver a program to address your business objectives.

Proven Public Relations. Expert Storytelling.

TEAM


JOHN COOK

Co-Founder & Managing Partner

Sandra Correa

Senior Media Strategist

Alex Dickel

Senior Account Director

Fran Del Valle

Senior Media Strategist

Dorian Langlais

Co-Founder & Managing Partner

Oluwafunmi Lawal

Assistant Account Executive

Ed Nescot

creative director

Elise Perkins

VP, Client Relations & Content Strategy

Monica VanHorn

Managing Director, Global Fintech & Digital Assets

Ruth Sarfaty

Managing Director, Global Technology & Media

Abbie Sheridan

Executive Vice President, Operations & Client Relations

WHAT WE DO


Technologies, brands, and entire industries are emerging or reimagining themselves. At Rally Point, we identify, understand and communicate disruptive change. Our team shapes your ideas into a new narrative to elevate your organization through a mix of earned, shared, owned and paid media.

Services


MEDIA RELATIONS


WE MAKE SURE YOUR STORY IS HEARD BY THE RIGHT AUDIENCE AT THE RIGHT TIME.

Matching the journalist with the story is the crux of a smart media relations campaign. We work with you to find the right writer/producer and build those relationships. And, we support you by honing in on the right strategy, building the narrative, and setting the messaging that resonates.

MESSAGING AND MEDIA TRAINING


WE SHAPE YOUR STORY FOR MAXIMUM IMPACT.

Fighting for media space is more competitive than ever. At Rally Point, we work with you to shape and tell your story in a clear, compelling, and thought-provoking way enhanced by timely news hooks. You will not only know what to say but how to say it in order to be heard by those you’re trying to reach.

CREATIVE CONTENT


WE HELP YOU OWN YOUR STORY.

With a team of former journalists and professional storytellers, Rally Point supports a range of content creation projects. Our process is guided by our collective backgrounds: we dig below the surface to fully understand our clients’ needs in order to deliver impactful results.

ANALYST AND INFLUENCER RELATIONS


WE BUILD ADVOCATES.

Understanding the value of analysts and influencers as sounding boards for you, and as resources for the media, it is critical that the industry is familiar with your company, your product and your vision to build these relationships.

SECTORS


Our expertise lives at the intersection of growth and emerging industries and technologies. We specialize in brands ready to scale in a range of B2B sectors, including: advertising, media, AI/machine learning, IoT and devices, cybersecurity, energy, lifestyle, finance, fintech and crypto/digital assets.

DIGITAL ASSETS AND CRYPTOCURRENCY

Digital assets and crypto are on the cusp of widespread adoption. Our team has lived all stages of the cryptocurrency lifecycle on a global scale and knows the best ways to navigate this volatile industry.

FINANCIAL SERVICES

In an increasingly complex global financial system, brands that can make sense of it all while driving original perspectives are the ones that will win. Rally Point specializes in communicating complicated investment and economic concepts into pointed and timely commentary.

REAL ESTATE/PROP TECH

As cities recalibrate after the pandemic, the real estate business is seeing opportunity as offices are reinvented. Whether it’s developers, landlords, tech startups or lenders, understanding the real estate business is a prerequisite for PR success.

ADVERTISING, MARKETING, DATA

The ad-mar/tech business continues to evolve with data playing a critically important role. At Rally Point, we understand the dynamics of change for brands, publishers, creators, vendors, and distributors and how to give you the advantage.

MEDIA

Media is a shifting landscape, but we see an acceleration in opportunity. We’ve counseled emerging media brands through launch, growth, and business shifts including subscription models and streaming.

ENTERPRISE TECHNOLOGY

Disruption in transportation, security, energy, information, quantum computing, AI, AR, VR, IoT, robotics -- the tech sector continues to surge and Rally Point is there to write your story and share it with the world.

ECOMMERCE/RETAIL TECH

Shopping is being actively reinvented and Rally Point has guided emerging brands through this monumental transformation while introducing the technologies that make retail tick for shoppers, brands and retailers.

LIFESTYLE TECH

Whether it’s food, fashion, travel, pets, dieting, dating, or more, Rally Point specializes in anything with a dual focus, consumer and B2B.

DEVICES

It could be a security camera for your home or a B2B handheld that detects counterfeits, Rally Point knows how to tell the world about it, from reviews to news to global features.
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    OUR WORK


    From startups to Fortune 500 companies, here are just a few of the incredible clients that we’ve worked with.

    Blog

    THE POINT


    on ideas in motion

    Perspective–Taking: an Essential Public Relations and Strategic Communications Tool
    A prospective client approached our team at Rally Point not long ago, complaining about his agency’s lack of quality press placements. The company had a ton of interesting news and insight to share, and should easily have been placed on the merit of its offering and the expertise of its spokespersons.   Yet for months, outreach […]
    As Fantasy Football Kicks Off Is Your Company Drafting Its Best PR Players?
    Fantasy football leagues are kicking off with great excitement. As stadiums continue to welcome back fans, offices are welcoming back more employees in person. Despite an emotionally-charged environment over the past 18 months, companies continue innovating and employees continue adapting.  And while you may not be dealing with a marketing budget like the NFL, all […]

    CAREERS


    We’re small, we’re nimble, we have fun, and we want you!

    • Competitive salary
    • Flexibility is paramount!
    • Work in your PJs (100% remote)
    • Unlimited PTO, really!
    • Health insurance stipend
    • Great work is valued.
    • Grow with us!
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    TALK TO US