IDEAS IN MOTION
Growth-focused PR for brands on the move. We live at the intersection of business and tech and drive impact by shaping your media strategy, building your narrative and telling your story the way it deserves to be told.
Founded in 2014 by former journalists, Rally Point is a global strategic communications consultancy. Our deep understanding of storytelling and today’s 24/7 news cycle infuses our approach and informs every client engagement.
From strategic positioning and narrative development to media outreach, relationship-building and elevated thought leadership, Rally Point works with you to build high-visibility campaigns that raise awareness and promote your brand.
Members of our seasoned team layer their own breadth of experience with skills in strategic communications to deliver a program to address your business objectives.
Proven Public Relations. Expert Storytelling.
WHAT WE DO
Technologies, brands, and entire industries are emerging or reimagining themselves. At Rally Point, we identify, understand and communicate disruptive change. Our team shapes your ideas into a new narrative to elevate your organization through a mix of earned, shared, owned and paid media.
WE MAKE SURE YOUR STORY IS HEARD BY THE RIGHT AUDIENCE AT THE RIGHT TIME.
Matching the journalist with the story is the crux of a smart media relations campaign. We work with you to find the right writer/producer and build those relationships. And, we support you by honing in on the right strategy, building the narrative, and setting the messaging that resonates.
MESSAGING AND MEDIA TRAINING
WE SHAPE YOUR STORY FOR MAXIMUM IMPACT.
Fighting for media space is more competitive than ever. At Rally Point, we work with you to shape and tell your story in a clear, compelling, and thought-provoking way enhanced by timely news hooks. You will not only know what to say but how to say it in order to be heard by those you’re trying to reach.
WE HELP YOU OWN YOUR STORY.
With a team of former journalists and professional storytellers, Rally Point supports a range of content creation projects. Our process is guided by our collective backgrounds: we dig below the surface to fully understand our clients’ needs in order to deliver impactful results.
ANALYST AND INFLUENCER RELATIONS
WE BUILD ADVOCATES.Understanding the value of analysts and influencers as sounding boards for you, and as resources for the media, it is critical that the industry is familiar with your company, your product and your vision to build these relationships.
Our expertise lives at the intersection of growth and emerging industries and technologies. We specialize in brands ready to scale in a range of B2B sectors, including: advertising, media, AI/machine learning, IoT and devices, cybersecurity, energy, lifestyle, finance, fintech and crypto/digital assets.
DIGITAL ASSETS AND CRYPTOCURRENCY
Digital assets and crypto are on the cusp of widespread adoption. Our team has lived all stages of the cryptocurrency lifecycle on a global scale and knows the best ways to navigate this volatile industry.
REAL ESTATE/PROP TECH
As cities recalibrate after the pandemic, the real estate business is seeing opportunity as offices are reinvented. Whether it’s developers, landlords, tech startups or lenders, understanding the real estate business is a prerequisite for PR success.
ADVERTISING, MARKETING, DATA
The ad-mar/tech business continues to evolve with data playing a critically important role. At Rally Point, we understand the dynamics of change for brands, publishers, creators, vendors, and distributors and how to give you the advantage.
Media is a shifting landscape, but we see an acceleration in opportunity. We’ve counseled emerging media brands through launch, growth, and business shifts including subscription models and streaming.
From startups to Fortune 500 companies, here are just a few of the incredible clients that we’ve worked with.
on ideas in motion
We’re small, we’re nimble, we have fun, and we want you!
- Competitive salary
- Flexibility is paramount!
- Work in your PJs (100% remote)
- Unlimited PTO, really!
- Health insurance stipend
- Great work is valued.
- Grow with us!
TALK TO US
FOUNDER, Managing Partner
A co-founder and Managing Partner at Rally Point, John has built PR campaigns and full-spectrum marketing strategies across North and South America, Asia, and Europe. His industry experience includes financial services, technology and cryptocurrencies.
His career started in journalism, where he worked as an editor at NBC News, a producer at CNBC Asia in Singapore, and was on Maria Bartiromo’s team at CNBC HQ.
Fran Del Valle
Senior Media Strategist
FOUNDER, Managing Partner
Vice President, CLIENT RELATIONS AND STRATEGY
Managing Director, Global Technology and Media
Ruth is a seasoned communications leader who has deep experience working with startups and established companies in a wide range of disciplines. As strategic counselor to C Suite executives, she has provided guidance on media, messaging and narrative development, issues management, and thought leadership. She is skilled at motivating collaborative teams, inspiring creativity and setting a high bar for excellence. After years running PR at internet giants AOL and Yahoo, she spent the last 15 years leading teams at top PR firms including MWW, Sparkpr and Clarity. She sits on the board of the Publicity Club of New York and the Theatre Development Fund. She earned her B.A. from Vassar College and a Master’s in Journalism from NYU.
Executive Vice President, OPERATIONS AND CLIENT RELATIONS
Managing Director. FINANCIAL TECHNOLOGY AND DIGITAL ASSETS
Senior Media Strategist