ideas that drive
Dynamic, Strategic, Effective
We are a public relations and communications agency that is journalistic, insightful and accountable – determined to change the status quo for clients who are fast-moving, growth-focused and forward-looking. We look for great stories and deliver game-changing results.
With journalism in our DNA, technology at our core and success top of mind, we power communications programs that get meaningful results.
From the start
Tech is transforming how we interact with money, a revolution that client Qolo is driving forward.
AI is charting new paths, disrupting industries like trucking where Locomation's autonomous approach is transformative.
Crypto / Digital Assets
The crypto revolution is well underway and companies like client CEX.IO are innovating at a rapid pace.
Digital transformation is what client Browzwear is all about when it comes to 3D fashion design. We work to communicate that shift.
Financial markets and economics are complex and smart commentary is critical. That approach is central to our RiverFront strategy.
The real estate biz is democratizing and reinventing for the future. Clients like Awning are leading the way.
Media / Marketing
New platforms are changing the game for creators and marketers. Clients like ManyChat are breaking ground for millions of global users.
Hiring right and retaining employees keep the C-Suite up at night. New tools and platforms like 1Huddle are transforming the role HR plays.
Our storytelling formula is rooted in understanding your objectives and implementing a menu of services that moves the meter. We take you on a journey through delivery focusing on the right strategy and audiences that matter.
Take the time at the outset to understand the full story, the big picture and how PR can affect it. Then, focus on building a strategy, companion messaging and a campaign to match.
Building visibility means making news, surfacing compelling narratives and working to shape and tell stories in a thought-provoking way. It’s important not just to know what to say, but how to say it to be heard by those you’re trying to reach.
One way to become a trusted source of truth is to use your own data – aggregated information and insights about customer behavior, preferences, geographic or demographic differences, or surveys of members or clients. Data is a great way to open the door to coverage, providing journalists the information and insights they thrive on and it also serves as fuel for owned content, blog posts and social media.
By surfacing opinions that matter through written content, clients can take control of their message, and join the national conversation on their own terms. Whether in the form of bylined articles or blogs, this kind of thought leadership builds credibility and earns recognition.and it also serves as fodder for owned content, blog posts and social media.
Expanding upon every piece of coverage and every development extends awareness and reach.
Building influence is part of the program.
By leveraging your own network – personally and professionally – and building new relationships, with analysts, authors, academics, you can shape perceptions. Think about the power of appearances at conferences and events, and winning awards to win attention and credibility.
OUR THOUGHTS ON THE INTERSECTION OF COMMERCE AND TECHNOLOGY
If you want to learn more about Rally Point and how we can help tell your story, just reach out and set up a meeting!