Andy is the Managing Consultant of Westofcenter Ltd, a consulting firm that supports ambitious companies in achieving high-performance business outcomes. The approach is rooted in more than 20-years of business development, marketing, agency, and client management experience. Prior to setting up Westofcenter, Andy was Chief Development Officer for Hotwire, one of the world’s leading technology communications firms. In this role, he was responsible for the agency’s growth from £4.8m turnover to more than £35m and was part of the leadership team that acquired and then integrated US-based Eastwick Communications into the business to create a right-sized challenger agency that has consistently outperformed the established multi-national networks.
A long-time advocate for measurement and evaluation, Andy sits on the Board of AMEC and is a regular speaker and commentator on the PR industry.