Moderne Ventures

Prop Tech VC

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Opportunity

  • Moderne Ventures, a women-led venture capital firm with a unique business strategy, had a small media footprint with no sustained coverage.
  • Leading up to the launch of its second Fund, Rally Point worked to establish relationships with key business reporters and showcase Moderne’s intelligence in key sectors.

Our Strategy

  • Emphasize Modern’s unique sector approach to fundraising
  • Promote the firm as women-run and women-led
  • Focus on hot categories like prop tech
  • Generate interest in new funds

Results

  • Drove interest from start-ups and investors through top tier coverage in TechCrunch, Bloomberg, Cheddar TV

OTHER CASE STUDIES