by Andy West | Jul 27, 2023 | _FinTech, News
Andy West is a PR industry veteran with decades of experience in senior-level roles at Hotwire PR and Text100 in the U.S. and U.K. He is a Senior Advisor to Rally Point. The tech sector has been beaten up over the past year. What’s your outlook going forward? Is...
by Andy West | Apr 6, 2022 | Featured, Strategy
Starting a PR campaign without a clearly defined outcome is like starting a journey without a destination. It can be done but rarely leads to a sense of accomplishment. It’s astonishing how often PR dollars are spent with only a cursory glance to meaningful...
