The Birthday Paradox

The Birthday Paradox

The older you get, the younger you feel… For some of us, birthdays become less important as the years go by, as if by ignoring them, time will stand still. On the other hand, some of us prefer to make a big deal out of birthdays, because, after all, you never...
Media Training For Our Time

Media Training For Our Time

It’s been more than a year since Covid and we should certainly know how to Zoom by now, but if you’re at the beginning of your publicity journey and you’re due to do a live video interview virtually with the CNBCs or Cheddars of the world, what do...
Five Big Myths About PR Firms, Debunked.

Five Big Myths About PR Firms, Debunked.

Hiring a PR firm is a big investment in your organization and its people, and when you find the right fit the anticipation of that first big win feels imminent. So, what happens when you’ve been at it for a few weeks and your phone isn’t buzzing with media requests?...
Fox Business: Token CEO says FB Customers Are the Product

Fox Business: Token CEO says FB Customers Are the Product

Facebook has faced fallout over customer privacy. But with the launch of its cryptocurrency, Zohar Steinberg, CEO of payments platform Token, tells Fox Business’ Stuart Varney that customers are now the product. (July 17, 2019) Watch: Token CEO Zohar Steinberg...