The Birthday Paradox

The Birthday Paradox

The older you get, the younger you feel… For some of us, birthdays become less important as the years go by, as if by ignoring them, time will stand still. On the other hand, some of us prefer to make a big deal out of birthdays, because, after all, you never...
Media Training For Our Time

Media Training For Our Time

It’s been more than a year since Covid and we should certainly know how to Zoom by now, but if you’re at the beginning of your publicity journey and you’re due to do a live video interview virtually with the CNBCs or Cheddars of the world, what do...