by Elise Perkins | Dec 6, 2021 | Entrepreneurs, Featured, Small Business, Strategy
Eighteen months into the global pandemic, it’s both easy and hard to remember what a regular work day feels like. For most office employees, the pandemic shuttered workplace doors and forced a remote work lifestyle that has yet to fully rebound. In the field of public... 
by Elise Perkins | Nov 23, 2021 | Featured, Management, Small Business, Strategy
With Thanksgiving around the corner, brushing up on your reporter etiquette as an extension of your appreciation for their partnership is a great practice. As we’ve shared previously, media relations is an art form, and the very best relationships are nurtured over... 
by Rally Point | Nov 18, 2021 | Featured, Management, News
After experiencing a year of double-digit growth across the board, Rally Point Public Relations (Rally Point) has brought on seasoned public relations agency executive Andy West as a senior advisor. West will work with the agency’s management team to leverage... 
by Elise Perkins | Oct 29, 2021 | Featured, Marketing, Strategy
I am not here to debate if Squid Game is morbid, makes us squirm, or says a lot about our collective culture and continually unfolding trauma. It is, it does, and yes…we’re going through some stuff. Instead, I want to talk about the storytelling which has left... 
by Dorian Langlais | Oct 16, 2021 | Featured, Management
Why Diversity Is Now A “Need to Have” to Succeed in Your PR Campaign Historically, businesses approached diversity as a suggestion, not a goal – a “nice to have” not a “need to have”. Often, conversations about diversity were only lip service because it was known what... 
by Elise Perkins | Oct 5, 2021 | Featured, News, Strategy
What’s your reason for hiring a public relations agency? You might have a small, or nonexistent PR or marketing team, and are looking for experts to set up a long-term communications strategy. Or, you have a series of upcoming announcements that need an extra lift...