Media Training For Our Time

Media Training For Our Time

It’s been more than a year since Covid and we should certainly know how to Zoom by now, but if you’re at the beginning of your publicity journey and you’re due to do a live video interview virtually with the CNBCs or Cheddars of the world, what do...
Rally Point’s Next Chapter

Rally Point’s Next Chapter

“Did you get this pitch?” “Yep.” “Pretty bad, huh?” “Yep.” “We could do better than this.” “Absolutely.” This conversation happened dozens of times over our cubicle divider at CNBC. As producers on Closing Bell with Maria Bartiromo, Dorian (my co-founder) and I saw it...
Five Big Myths About PR Firms, Debunked.

Five Big Myths About PR Firms, Debunked.

Hiring a PR firm is a big investment in your organization and its people, and when you find the right fit the anticipation of that first big win feels imminent. So, what happens when you’ve been at it for a few weeks and your phone isn’t buzzing with media requests?...