Key Insights from the DC PR Summit 2022

Key Insights from the DC PR Summit 2022

By Elise Perkins and Jackson Gaskins The 2022 DC PR Summit, in concert with ADWKDC & Mid-Atlantic Marketing Summit, was a spectacular display of some of the top minds in public relations, journalism, marketing and advertising. On Thursday, November 3, hundreds of...
Pitching a story? Here are Four Things to Remember.

Pitching a story? Here are Four Things to Remember.

#1 — You’ll need to sell it In order to attract the attention of busy reporters, your pitch needs to be cogent, timely and relevant. It’s important to provide the context for your pitch as well as the details – why this matters, whom it impacts, and how and what it...
Think Global, Act Local

Think Global, Act Local

We represented a company called Awning.  It was a startup trying to get people to invest in rental properties at a time when private rental homes were becoming the fastest-growing sector of the American housing market (The New York Times),   The Awning platform, which...