by Rally Point | May 20, 2022 | Featured, Jobs
Working in the communications field is something I had never thought about before college. In fact, I thought it meant just being an anchor on TV. When I realized that I could translate some of the qualities I learned as an athlete, big sister, and as a creative...
by Elise Perkins | May 16, 2022 | Economy, Entrepreneurs, Featured, Investment Strategy, Tech
At this point, you’ll find few people across the world who haven’t heard of cryptocurrency. Over the past few years I’ve read and heard of everything from the traditional HODL to grandmothers using it to buy groceries and college students mining from their dorm room....
by John Cook | May 3, 2022 | Featured, Management, News
The era of the interchangeable employee is over. Finished. Dead. This is a tough pill to swallow for any professional services business that relies on headcount to scale. In PR, I hear it everywhere: “hiring is hard!”. And it’s true: hiring is absolutely hard! But in...
by Monica VanHorn | Apr 20, 2022 | Featured, Tech
Bitcoin Miami was a big success for our growing fintech and digital asset team at Rally Point! We came, we saw, we… ate baklava? More on that later… But how exciting it was to see so many megastars like Serena Williams, Kevin O’Leary and even Dave...
by Andy West | Apr 6, 2022 | Featured, Strategy
Starting a PR campaign without a clearly defined outcome is like starting a journey without a destination. It can be done but rarely leads to a sense of accomplishment. It’s astonishing how often PR dollars are spent with only a cursory glance to meaningful...
by Rally Point | Mar 23, 2022 | Featured, Marketing, Strategy
How do you know whether your PR campaign is working and is ultimately successful? You can use old-fashioned techniques like counting your clips, assuming that a pile of press hits automatically translates into new business for your client, or calculating advertising...
