Frequently Asked Questions

Our founders bring journalism experience from top media outlets like CNBC and NBC News, giving us unique insights into what makes stories compelling to journalists. We combine deep media connections with a journalistic approach to perfectly match clients’ stories with influential storytellers. Additionally, we are a 50% Black-owned agency committed to diversity, equity, and inclusion.

We are headquartered in New York, NY, but operate as a fully remote team with professionals distributed across the United States.[5][1]

We provide comprehensive strategic communications services including:

• Strategic positioning and narrative development
• Media relations and outreach
• Media training
• Content creation and thought leadership
• Message development
• Organizational communication
• Crisis communications support

Rally Point has deep expertise across multiple sectors:

• Fintech – Financial technology and digital payment solutions
• Artificial Intelligence – AI technology and automation
• Crypto/Digital Assets – Cryptocurrency and blockchain companies
• Financial Services – Traditional finance and investment firms
• Proptech – Real estate technology and innovation
• Software – Enterprise and consumer software solutions
• Venture Capital – Investment firms and startup ecosystems
• Media/Marketing – Digital platforms and marketing technology
• HR Tech – Human resources and workforce solutions

Diversity & Inclusion – Companies advancing DEI initiatives

Yes, we work with companies of all sizes, from startups to established enterprises. Our experience includes helping emerging companies build their initial market presence as well as supporting growth-stage businesses in scaling their communications efforts.[7][5]

We believe in taking time to understand our clients deeply and building targeted media strategies rather than mass outreach approaches. Our process involves perspective-taking to anticipate what journalists want to hear, qualifying media interest, and creating Swiss Army knife-style precision rather than generic blast campaigns.

Rally Point has 10 employees including experienced communications professionals. Your account will be managed by dedicated team members who specialize in your industry sector. We believe in building strong client relationships and providing consistent, high-quality service

We focus on meaningful results rather than vanity metrics. Success is measured through quality media placements, message amplification, thought leadership positioning, and ultimately helping clients achieve their business objectives through strategic communications.

We’ll need comprehensive information about your business, including your products/services, target audiences, key messages, competitive landscape, and business objectives. We typically begin with a strategic planning session to understand your goals and develop a customized communications strategy

Like most PR agencies, we typically work on monthly retainer agreements that provide predictable costs and dedicated team resources. We also offer project-based pricing for specific campaigns or initiatives. Our pricing varies based on scope, complexity, and the level of service required.

PR results can vary significantly based on your goals, industry, and news cycle. Media relationships and thought leadership positioning typically develop over 3-6 months, while specific campaign results may be seen sooner. We set realistic expectations and provide regular updates on our progress.

We typically work with clients on annual retainer agreements, which allows us to develop deeper relationships with media contacts and create more strategic, long-term communications programs. However, we can discuss shorter-term engagements for specific projects.

Our approach emphasizes quality over quantity. We conduct thorough research to identify journalists who cover topics relevant to your business, then craft personalized pitches that align with their interests and beats. We focus on building genuine relationships with media contacts rather than mass distribution.

We secure coverage across various media formats including news articles, feature stories, opinion pieces, interviews, podcast appearances, and thought leadership opportunities. Our media relationships span top-tier publications, trade media, and digital platforms relevant to your industry.

While crisis management isn’t our primary focus, our journalism background gives us valuable insights into how news develops and spreads. We can provide strategic counsel on messaging and media response during challenging situations.

We work best with companies that have compelling stories to tell and are committed to building long-term thought leadership. Our ideal clients are in high-growth sectors like technology, financial services, or emerging industries where strategic communications can drive business results.

Contact us through our website at rallypoint.pr to schedule an initial consultation. We’ll discuss your goals, challenges, and how strategic communications can support your business objectives. From there, we can develop a customized proposal for your consideration.

Once we’ve agreed on scope and terms, we can typically begin work within 1-2 weeks. Our initial focus will be on strategic planning, message development, and building your customized media target list.

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