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THE POINT


on ideas in motion

Media Training For Our Time

Media Training For Our Time

It's been more than a year since Covid and we should certainly know how to Zoom by now, but if you're at the beginning of your publicity journey and you're due to do a live video interview virtually...

Rally Point’s Next Chapter

Rally Point’s Next Chapter

“Did you get this pitch?” “Yep.” “Pretty bad, huh?” “Yep.” “We could do better than this.” “Absolutely.” This conversation happened dozens of times over our cubicle divider at CNBC. As producers on...