Blog
THE POINT
on ideas in motion
Three Ways that Virtual PR Agencies Drive Creativity
Eighteen months into the global pandemic, it’s both easy and hard to remember what a regular work day feels like. For most office employees, the pandemic shuttered workplace doors and forced a...
Reporter Etiquette 101
With Thanksgiving around the corner, brushing up on your reporter etiquette as an extension of your appreciation for their partnership is a great practice. As we’ve shared previously, media...
Former Hotwire PR Exec Andy West Joins Rally Point Public Relations As Senior Advisor Focused on Growth and Expansion
After experiencing a year of double-digit growth across the board, Rally Point Public Relations (Rally Point) has brought on seasoned public relations agency executive Andy West as a senior advisor....
Squid Game is Gross…We All Still Love it. PR Lessons for Today’s Brands. (No Spoilers!)
I am not here to debate if Squid Game is morbid, makes us squirm, or says a lot about our collective culture and continually unfolding trauma. It is, it does, and yes...we’re going through some...
Not an Option. A Necessity.
Why Diversity Is Now A “Need to Have” to Succeed in Your PR Campaign Historically, businesses approached diversity as a suggestion, not a goal – a “nice to have” not a “need to have”. Often,...
The Three C’s That Contribute to a Great PR Partnership
What’s your reason for hiring a public relations agency? You might have a small, or nonexistent PR or marketing team, and are looking for experts to set up a long-term communications strategy. Or,...
Perspective–Taking: an Essential Public Relations and Strategic Communications Tool
A prospective client approached our team at Rally Point not long ago, complaining about his agency’s lack of quality press placements. The company had a ton of interesting news and insight to share,...
The Birthday Paradox
The older you get, the younger you feel... For some of us, birthdays become less important as the years go by, as if by ignoring them, time will stand still. On the other hand, some of us prefer to...
As Fantasy Football Kicks Off Is Your Company Drafting Its Best PR Players?
Fantasy football leagues are kicking off with great excitement. As stadiums continue to welcome back fans, offices are welcoming back more employees in person. Despite an emotionally-charged...