By: Breanna Johnson After five years of working in a specific sector, it’s easy to become accustomed to the PR tactics that result in press attention. In beauty PR, for example, you’ll get the best...
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Handling a Crisis – Silicon Valley Bank
The financial world was rattled this week when Silicon Valley Bank (SVB) collapsed, sending the tech industry into a frenzy. It was a chaotic moment for startups and VCs alike (and remains so!) In a...
Big Thoughts on Branding with Multidisciplinary Designer, Sugar Taylor
The intersectionality between communications and marketing is a strong one and our clients often inquire about branding needs. Rally Point’s Elise Perkins called on friend and multidisciplinary...
Student Athletes’ NIL Deals Give Advisors the Ability to Create Change
This first appeared in Investment News On Feb. 1, more than 48,000 high school student-athletes across the country signed letters of intent to join collegiate sports programs at Division I or...
Our Commitment to Increasing Diverse Spokespeople
As a 50-percent Black-owned public relations agency, we prioritize a diversity-driven approach that is a foundational aspect of our firm’s culture and client work. When we formally launched our diversity practice in 2022, we outlined a twofold mission…
Revolutionizing the Game – How Technology is Changing the Sports Industry
By Jackson Gaskins Technology has changed the game. Over the last 10 years, almost every industry has improved through the emergence of new technological advances. It’s changed how insurers manage...
In 2023, Innovation Must Drive the Crypto Industry: an Interview with CEX.IO’s Becky Sarwate
Q&A with CEX.IO’s Becky Sarwate As the crypto industry finished a tumultuous year, Rally Point’s Elise Perkins spoke with Becky Sarwate, Head of Communications of award-winning crypto exchange...
No More Annual Predictions, Please!
Close your eyes for a minute and let’s perform a thought experiment. Humor me. Travel back in time to January 2022. Remember what that was like? The global economy was rocketing out of the pandemic,...
Rally Point at CES
Rally Point sent VP Lisa Kurtz and AE Danielle Paz to CES with client Kaltech to launch its new photocatalytic humidifier, the Yuragi Junsui Premier. Day 1: Arrival We left NY early, early, early...
Painting Miami: A First Timer’s Art Basel Experience
Miami in December? Book it! So it was, I found myself pulling out an unseasonal assortment of polos, shorts, linen suits and loafers for my first trip to Miami Art Week and Art Basel Miami Beach...
ChatGPT: Door to the future
Newly launched ChatGPT, the latest example of conversational AI, is absolutely human-like in its ability to create text and assemble words, phrases and thoughts. The brainchild of AI firm OpenAI,...
Should You Hire a PR Agency?
Should You Hire a PR Agency? Answer These 4 Questions First It’s that special time of year again! Not the holidays (although they’re always thoroughly enjoyed by the Rally Point team) but rather...
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