Q&A with CEX.IO’s Becky Sarwate As the crypto industry finished a tumultuous year, Rally Point’s Elise Perkins spoke with Becky Sarwate, Head of Communications of award-winning crypto exchange...
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No More Annual Predictions, Please!
Close your eyes for a minute and let’s perform a thought experiment. Humor me. Travel back in time to January 2022. Remember what that was like? The global economy was rocketing out of the pandemic,...
Rally Point at CES
Rally Point sent VP Lisa Kurtz and AE Danielle Paz to CES with client Kaltech to launch its new photocatalytic humidifier, the Yuragi Junsui Premier. Day 1: Arrival We left NY early, early, early...
Painting Miami: A First Timer’s Art Basel Experience
Miami in December? Book it! So it was, I found myself pulling out an unseasonal assortment of polos, shorts, linen suits and loafers for my first trip to Miami Art Week and Art Basel Miami Beach...
ChatGPT: Door to the future
Newly launched ChatGPT, the latest example of conversational AI, is absolutely human-like in its ability to create text and assemble words, phrases and thoughts. The brainchild of AI firm OpenAI,...
Should You Hire a PR Agency?
Should You Hire a PR Agency? Answer These 4 Questions First It’s that special time of year again! Not the holidays (although they’re always thoroughly enjoyed by the Rally Point team) but rather...
5 Tips for a Successful Product Launch
Product launches are notoriously challenging. On the one hand, it’s a natural moment in time when a journalist may want to pay attention to your client. On the other hand, depending on what you’re...
AI Startups Ripe for PR
The Tip of the AI iceberg In the last three days alone, I’ve noticed a dozen companies (or more!) leveraging AI to do everything from manage Diabetes 2 to buying a home. Applications are wide...
Key Insights from the DC PR Summit 2022
By Elise Perkins and Jackson Gaskins The 2022 DC PR Summit, in concert with ADWKDC & Mid-Atlantic Marketing Summit, was a spectacular display of some of the top minds in public relations,...
Three Halloween Haikus
As the days get shorter and the air becomes crisp - we long for seasonal comforts like cozy blankets, fuzzy socks and a great cup of hot coffee to start the morning. It also means that Halloween is...
Shop ’till You Drop: New B2B Tools for Retailers
With product shortages hitting every industry across the globe since the Pandemic, retailers have had to anticipate shopper behavior and demand in the face of tremendous unknowns. But the stresses...
Pitching a story? Here are Four Things to Remember.
#1 — You’ll need to sell it In order to attract the attention of busy reporters, your pitch needs to be cogent, timely and relevant. It’s important to provide the context for your pitch as well as...
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