Analytics and metrics are much more accessible than ever. Whether brands use their own aggregated data, partner with outside resources like survey companies or analysts, or use tools like Survey...
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Three Ways to Prepare for Your Entry Level Job in PR
Working in the communications field is something I had never thought about before college. In fact, I thought it meant just being an anchor on TV. When I realized that I could translate some of the...
Crypto 101: Everything You Need to Know…to Start
At this point, you’ll find few people across the world who haven’t heard of cryptocurrency. Over the past few years I’ve read and heard of everything from the traditional HODL to grandmothers using...
It’s Not Me, It’s You! (Or Why Hiring Has to be Employee-Centric)
The era of the interchangeable employee is over. Finished. Dead. This is a tough pill to swallow for any professional services business that relies on headcount to scale. In PR, I hear it everywhere: “hiring is hard!”. And it’s true: hiring is absolutely hard! But in this world turned upside-down by the COVID pandemic, organizations have to understand that their own wants and needs are now just one part of the hiring equation.
Highlights from Bitcoin Miami 2022
Bitcoin Miami was a big success for our growing fintech and digital asset team at Rally Point! We came, we saw, we… ate baklava? More on that later... But how exciting it was to see so...
Using PR Measurement to Drive Business Success
Starting a PR campaign without a clearly defined outcome is like starting a journey without a destination. It can be done but rarely leads to a sense of accomplishment. It’s astonishing how often PR...
4 Essential Ways to Measure the Success of Your PR Campaign
How do you know whether your PR campaign is working and is ultimately successful? You can use old-fashioned techniques like counting your clips, assuming that a pile of press hits automatically...
Three Ways that Virtual PR Agencies Drive Creativity
Eighteen months into the global pandemic, it’s both easy and hard to remember what a regular work day feels like. For most office employees, the pandemic shuttered workplace doors and forced a...
Reporter Etiquette 101
With Thanksgiving around the corner, brushing up on your reporter etiquette as an extension of your appreciation for their partnership is a great practice. As we’ve shared previously, media...
Former Hotwire PR Exec Andy West Joins Rally Point Public Relations As Senior Advisor Focused on Growth and Expansion
After experiencing a year of double-digit growth across the board, Rally Point Public Relations (Rally Point) has brought on seasoned public relations agency executive Andy West as a senior advisor....
Squid Game is Gross…We All Still Love it. PR Lessons for Today’s Brands. (No Spoilers!)
I am not here to debate if Squid Game is morbid, makes us squirm, or says a lot about our collective culture and continually unfolding trauma. It is, it does, and yes...we’re going through some...
Not an Option. A Necessity.
Why Diversity Is Now A “Need to Have” to Succeed in Your PR Campaign Historically, businesses approached diversity as a suggestion, not a goal – a “nice to have” not a “need to have”. Often,...
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