Blog
THE POINT
on ideas in motion
Not an Option. A Necessity.
Why Diversity Is Now A “Need to Have” to Succeed in Your PR Campaign Historically, businesses approached diversity as a suggestion, not a goal – a “nice to have” not a “need to have”. Often,...
The Three C’s That Contribute to a Great PR Partnership
What’s your reason for hiring a public relations agency? You might have a small, or nonexistent PR or marketing team, and are looking for experts to set up a long-term communications strategy. Or,...
Perspective–Taking: an Essential Public Relations and Strategic Communications Tool
A prospective client approached our team at Rally Point not long ago, complaining about his agency’s lack of quality press placements. The company had a ton of interesting news and insight to share,...