the point

Are Conferences Worth the Investment?

Are Conferences Worth the Investment?

Breaking it down Conferences are a great way to get an executive’s name out there and connect with others in the industry and with journalists who are covering the space. With hundreds of...

Media Pitching Tips

Media Pitching Tips

Pitching a story? Here are Four Things to Remember. #1 — You’ll need to sell it In order to attract the attention of busy reporters, your pitch needs to be cogent, timely and relevant. It’s...

How to Use Data to Tell a Story

How to Use Data to Tell a Story

Analytics and metrics are much more accessible than ever. Whether brands use their own aggregated data, partner with outside resources like survey companies or analysts, or use tools like Survey...

It’s Not Me, It’s You! (Or Why Hiring Has to be Employee-Centric)

It’s Not Me, It’s You! (Or Why Hiring Has to be Employee-Centric)

The era of the interchangeable employee is over. Finished. Dead. This is a tough pill to swallow for any professional services business that relies on headcount to scale. In PR, I hear it everywhere: “hiring is hard!”. And it’s true: hiring is absolutely hard! But in this world turned upside-down by the COVID pandemic, organizations have to understand that their own wants and needs are now just one part of the hiring equation.

  • follow us   –