venture capital

Moderne provides a unique value proposition to its portfolio companies including insights, knowledge and a chance to earn business directly from the customers they are targeting through the Moderne network. Among Moderne’s notable ventures are ICON, Porch [NASDAQ: PRCH], Better Mortgage, Hippo Insurance, Homesnap (acquired by Costar), Super, Easyknock, and Kaiyo. Moderne was preparing to launch its second fund but, in the face of a limited media footprint and no sustained coverage, leadership hired Rally Point to boost the firm’s visibility in order to ensure the biggest possible impact.

PR STRATEGY

Rally Point built a strategy intended to soften the market in advance of the upcoming news announcement and to elevate their reputation beyond by:

• Identifying USP as a vertical approach to venture and doubling down on that for press.
• Writing and placing a series of thought leadership articles that aligned with major industry trends and showcased the founder’s vision.
• Fortifying Moderne’s online presence with blog posts and social media amplification.
• Forging relationships with reporters covering venture as well as their verticals.
• Leveraging Moderne’s portfolio companies to coordinate announcements and capitalize on mutual interests.