The financial world was rattled this week when Silicon Valley Bank (SVB) collapsed, sending the tech industry into a frenzy. It was a chaotic moment for startups and VCs alike (and remains so!) In a time of crisis, it’s essential for organizations to be a calm and steady force when communicating with all stakeholders. We watched the situation closely and several companies stood out above the rest in how they approached communication.
Most firms broke the news on Twitter through their CEO or company account, which is the most direct way to reach people immediately. Other companies took it a step further by taking action. HubSpot, for example, immediately created a fund to help those directly affected by the crisis.
We’ve compiled a list, in no particular order, to demonstrate how companies are communicating effectively with their stakeholders and the general public. Below are our top picks for the organizations best navigating this difficult time:
Gusto
Read the full thread here: https://bit.ly/3JEASMk
Key Takeaways:
- Released an informative thread
- Shared a blog on the subject
- Continuously updating customers in real-time
Hub Spot
Check out the tweet here: https://bit.ly/3JAQfFv
Key Takeaways:
- Created a customer relief fund
- CEO provided direct commentary
- Promises a follow-up with additional detail
Brex
Check out the tweet here: https://bit.ly/40biArE
Key Takeaways:
- Retweeted this with more information on the company account
- Wrote a blog to outline Brex support for SVB customers
- Increased Brex FDIC insurance on business accounts
RedPoint
Check out the tweet here: https://bit.ly/3LmBAir
Key Takeaways:
- Published a combined statement from multiple organizations
- With mixed reviews, the companies outlined how SVB has been an asset in the past and they give their opinion on moving forward with them
BlackHat
Check out the tweet here:
Key Takeaways:
- Established right away that they are not connected to SVB
- Didn’t mention on company account
- Outlined the macro effect but reiterated separation from the situation
Deel
Check out the tweet here: https://bit.ly/429jYNf
Key Takeaways:
- Had an article published in TechCrunch and then reshared it
- Did not share anything related on the company’s Twitter
- CEO and Co-Founder showed empathy by offering to discuss further over DM