by Rally Point | Jun 11, 2022 | News
Analytics and metrics are much more accessible than ever. Whether brands use their own aggregated data, partner with outside resources like survey companies or analysts, or use tools like Survey Monkey to poll their users, a research-backed narrative will attract more...
by Rally Point | May 20, 2022 | Featured, Jobs
Working in the communications field is something I had never thought about before college. In fact, I thought it meant just being an anchor on TV. When I realized that I could translate some of the qualities I learned as an athlete, big sister, and as a creative...
by Rally Point | Mar 23, 2022 | Featured, Marketing, Strategy
How do you know whether your PR campaign is working and is ultimately successful? You can use old-fashioned techniques like counting your clips, assuming that a pile of press hits automatically translates into new business for your client, or calculating advertising...
by Rally Point | Nov 18, 2021 | Featured, Management, News
After experiencing a year of double-digit growth across the board, Rally Point Public Relations (Rally Point) has brought on seasoned public relations agency executive Andy West as a senior advisor. West will work with the agency’s management team to leverage...
by Rally Point | Jun 4, 2021 | Featured, News
Boutique fintech agency expands to target broader range of B2B technology categories Anticipating a period of post-pandemic growth, Rally Point Public Relations (formerly Rally Point Media Strategies) expands its senior ranks to include communications veterans Ruth...
