Are Conferences Worth the Investment?

Are Conferences Worth the Investment?

Breaking it down Conferences are a great way to get an executive’s name out there and connect with others in the industry and with journalists who are covering the space. With hundreds of conferences taking place, however, it’s important to determine which ones are...
Why Spend Money on PR?

Why Spend Money on PR?

For some forms of marketing and advertising — such as digital ads — it’s easy to see the ROI quickly. PR is slightly different because the ROI may take longer to see, and the revenue earned could be challenging to calculate.  After all, how would you...
Media Pitching Tips

Media Pitching Tips

Pitching a story? Here are Four Things to Remember. #1 — You’ll need to sell it In order to attract the attention of busy reporters, your pitch needs to be cogent, timely and relevant. It’s important to provide the context for your pitch as well as the details – why...