by Rally Point | Sep 14, 2022 | News
Breaking it down Conferences are a great way to get an executive’s name out there and connect with others in the industry and with journalists who are covering the space. With hundreds of conferences taking place, however, it’s important to determine which ones are...
by Rally Point | Sep 13, 2022 | Featured, News, Tech
Kaltech Hires Rally Point as US Agency of Record Japanese technology company, Kaltech, an innovator in photocatalysis for air and water purification, has appointed Rally Point Public Relations as its US-based agency of record. Kaltech developed the world’s first air...
by Rally Point | Sep 6, 2022 | Featured, Marketing, News, Strategy
For some forms of marketing and advertising — such as digital ads — it’s easy to see the ROI quickly. PR is slightly different because the ROI may take longer to see, and the revenue earned could be challenging to calculate. After all, how would you...
by Rally Point | Aug 23, 2022 | News
Pitching a story? Here are Four Things to Remember. #1 — You’ll need to sell it In order to attract the attention of busy reporters, your pitch needs to be cogent, timely and relevant. It’s important to provide the context for your pitch as well as the details – why...
by Rally Point | Aug 16, 2022 | Content Creation, Featured, News, Small Business
How to Write a Good Press Release that Journalists Will Notice Press releases sometimes seem like an outdated form of business communication but they are still an important part of your overall PR strategy. We are going to share with you why that is and how to write a...
