Kaltech Hires Rally Point as US Agency of Record
Japanese technology company, Kaltech, an innovator in photocatalysis for air and water purification, has appointed Rally Point Public Relations as its US-based agency of record. Kaltech developed the world’s first air purification product line utilizing photocatalytic technology, launching on Amazon here in the US for personal use, homes, restaurants, hospitals, and public facilities. Most air purifiers until now have used Hepa filters to capture odors and bacteria, in contrast to Kaltech’s photocatalytic technology that uses light to change the composition of the molecules in question.
Kaltech tapped Rally Point to build brand awareness and break through the crowded US air purifier market by educating consumers about the effectiveness of photocatalysis. Rally Point’s tech practice specializes in building visibility for clients by surfacing compelling narratives and working to shape and tell stories in a thought-provoking way. In addition to developing a meaningful strategy to drive U.S. sales, Rally Point will develop an influencer campaign and facilitate on-the-ground activities at the Consumer Electronics Show in Las Vegas.
Established in February 2018, Kaltech now dominates Japan’s air purifier market with a 40% share. Rally Point looks forward to helping elevate the company’s mission to purify the air and water of the world.