Locomation

AUTONOMOUS TRUCKING INNOVATOR

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Opportunity

  • Locomation ‘s unique and disruptive approach to autonomous trucking using “convoying” sets it apart from bigger, more powerful competitors

Our Strategy

  • Position company as “small but mighty” in the face of larger, well-funded competitors
  • Tout Locomation’s unique technology and more accessible approach to key media
  • Leverage founders’ as alums of Carnegie Mellon, well known as a hub for technology excellence
  • Tell the story of two brothers as founders
  • Take advantage of Pittsburgh’s startup scene for media exposure
  • Ride the wave of autonomous trucking; find opportunity in the coverage of larger players

Results

  • Placed watershed story in TechCrunch on the company and Pittsburgh

OTHER CASE STUDIES