Locomation

Opportunity

• Locomation ‘s unique and disruptive approach to autonomous trucking using “convoying” sets it apart from bigger, more powerful competitors

Our Strategy

• Position company as “small but mighty” in the face of larger, well-funded competitors
• Tout Locomation’s unique technology and more accessible approach to key media
• Leverage founders’ as alums of Carnegie Mellon, well known as a hub for technology excellence
• Tell the story of two brothers as founders
• Take advantage of Pittsburgh’s startup scene for media exposure
• Ride the wave of autonomous trucking; find opportunity in the coverage of larger players

Results

• Placed watershed story in TechCrunch on the company and Pittsburgh

OTHER CASE STUDIES