Digital assets are a rising topic again, and while “Crypto Winter” isn’t over yet, many financial institutions are laying the groundwork for a resurgence. With the growing discussions surrounding government regulation and the increasing adoption of enterprise blockchain, the cryptocurrency market may finally be on a positive trajectory. As a public relations professional who specializes in the space, it’s essential to remain up to date on what is going on in the sector. Below are three trends to keep an eye on for the rest of the year. 

Promotion of Messaging on Digital Platforms

Traditional methods of providing and consuming news are on the decline, as technology has permanently changed the way news is created, presented, and consumed. Whether the audience is directed at enthusiasts or novices, it is imperative to understand the importance of utilizing multiple mediums in promoting messaging. Instagram, Facebook, YouTube and X are still top contenders, however, platforms such as TikTok and Threads are new driving forces in the crypto sphere. Each platform has its own strengths in terms of community building and can be presented in a multitude of experimental forms, employing methods such as texts and graphics, that are easily digestible for your preferred audience. 

Partner with Influencers and Leaders in The Space 

The topic of ‘trust’ set the tone for the current crypto bear market. Digital asset companies have been working overtime to help rebuild this sentiment, but most have yet to help turn it around. Influencer marketing spending is projected to grow by 15.9% in 2024 and investing in key individuals and thought leaders will be crucial moving forward. An effective influencer campaign should convey information about  a project as efficiently as possible in hopes of creating newfound interest in what is being presented. Partnering with spokespeople who are influential and align with your brand will help build awareness around your initiative, boost credibility and increase project involvement. This can be achieved through social media campaigns, bylines, podcast interviews – you name it!

Be Data-Driven in the Evolving World of Web3 

The role of PR is to build awareness while also fostering connections. In the realm of Web3, education is key. Implementing a data-driven strategy provides solid reasoning and additional information about what you’re promoting. A data-driven approach not only garners favor with preferred media outlets but also extends your influence. It aids in presenting the latest trends, which can help make  your story more enticing to journalists, who depend on trustworthy and credible sources in order to develop for their narratives.

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