Here’s How to Win the Gift Guide Game

The holiday season is a critical time for retailers and companies aiming to get their products in front of consumers. It’s the time of year when we’re all being inundated with ads, emails about sales, and gift guides become an everyday go-to when deciding what to buy and what to omit from a long list of needs and wants. 

With niche listings of “the perfect essentials for your partner” or “must-haves for your NYC apartment,” it’s critical to start early when trying to be included in highly anticipated gift guides. If you were unable to do so, don’t worry, there are still a few things you can do to try to secure some last-minute holiday gift guide coverage!

Understand the product demographic

Whether you are pitching a beauty tool, tech product or cleaning item, ensure you’re targeting the outlet and audience that will find your pitched product most useful. 

Be mindful (and realistic!) of the price point 

Gift guides can range from $10 to $500+. If your product is on the higher end, don’t waste time reaching out to publications that generally focus on lower-priced, more attainable items. Make sure you’ve done your research and have a sense of what the media outlets might realistically consider including your product. 

Develop a concise, well-rounded summary of why your product is the best

Make sure that the background information you share with journalists is as clear and straightforward as possible. Outline why the journalist should be interested in it, why consumers need it and the price point. Be sure to also include images of and a link to where the item can be purchased.

Interested in discussing how we can help get your product in front of the right audience? Reach out to Lisa Kurtz at to discuss further. 

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