Rally Point Leans In as Global Economy Strengthens, Hiring Comms Vets Ruth Sarfaty and Monica Vanhorn as Managing Directors
Boutique fintech agency expands to target broader range of B2B technology categories
New York, NY — Anticipating a period of post-pandemic growth, Rally Point Public Relations (formerly Rally Point Media Strategies) expands its senior ranks to include communications veterans Ruth Sarfaty and Monica VanHorn as Managing Directors. Both will report directly to co-founders Dorian Langlais and John Cook.Rally Point was founded in 2014 to deliver media relations to dynamic growth businesses primarily in finance, technology and real estate. The company has since expanded to incorporate a full slate of PR services including message development, content creation, thought leadership, media training and crisis communications.
Sarfaty, who will serve as Managing Director, Global Technology and Media, comes from tech PR firm Clarity PR where she headed the New York office for five years and served as Head of Client Services for North America. VanHorn joins as Managing Director, Global FinTech and Crypto/Digital Assets, after serving as Senior Vice President at Forefront Communications where she supported the same verticals. They both bring years of senior level experience to Rally Point, which is broadening its B2B client base from fintech to include HR, education, media, marketing and advertising, ecommerce, video/audio, enterprise, energy, cybersecurity, B2B lifestyle, and more.
Sarfaty previously built the New York offices of Clarity and Sparkpr into multi-million-dollar operations. She ran accounts, managed teams and provided senior counsel. Sarfaty’s resume also includes years at Howard J. Rubenstein Associates (now Rubenstein), DKC, MWW, AOL and Yahoo. Sarfaty is a graduate of Vassar College with an MA in Journalism from NYU.
Prior to her work at Forefront, VanHorn founded fintech marketing and PR boutique Catalyst Communications. Before that, she served as content Co-chair of the Wall Street Technology Association and editor of PaineWebber’s global technology newsletter, prior to the firm’s acquisition by Swiss bank UBS. VanHorn is a graduate of Yale University with an MA in Journalism from Stanford.
“Now is the time to invest heavily in our growth trajectory,” explains co-founder and Managing Partner John Cook. “With Ruth and Monica on board, we’re fully committed to building out verticals in cutting edge industries that are the future of how we work and do business.”
“The world is changing and we’re changing with it,” says VanHorn. “I’m humbled to bring a multi-faceted and diverse voice to PR with a tight-knit team that fights hard to be the best in this business while having fun in the process.”
Says Sarfaty, “I spent the last decade working with dynamic, high growth companies and look forward to bringing all I know to Rally Point. This is a unique moment as businesses everywhere reinvent themselves post-pandemic.”