ChatGPT: Door to the future

ChatGPT: Door to the future

Newly launched ChatGPT, the latest example of conversational AI, is absolutely human-like in its ability to create text and assemble words, phrases and thoughts. The brainchild of AI firm OpenAI, ChatGPT is good enough – and its output believable enough –...
5 Tips for a Successful Product Launch

5 Tips for a Successful Product Launch

Product launches are notoriously challenging.  On the one hand, it’s a natural moment in time when a journalist may want to pay attention to your client.  On the other hand, depending on what you’re launching, it could be self-serving and uninteresting to the world at...
AI Startups Ripe for PR

AI Startups Ripe for PR

The Tip of the AI iceberg In the last three days alone, I’ve noticed a dozen companies (or more!) leveraging AI to do everything from manage Diabetes 2 to buying a home.  Applications are wide ranging including self-driving cars, automated financial investing,...
Key Insights from the DC PR Summit 2022

Key Insights from the DC PR Summit 2022

By Elise Perkins and Jackson Gaskins The 2022 DC PR Summit, in concert with ADWKDC & Mid-Atlantic Marketing Summit, was a spectacular display of some of the top minds in public relations, journalism, marketing and advertising. On Thursday, November 3, hundreds of...
Three Halloween Haikus

Three Halloween Haikus

As the days get shorter and the air becomes crisp – we long for seasonal comforts like cozy blankets, fuzzy socks and a great cup of hot coffee to start the morning. It also means that Halloween is here. And spooky season isn’t just reserved for horror movies...