by Rally Point | Nov 23, 2021 | Featured, Management, Small Business, Strategy
With Thanksgiving around the corner, brushing up on your reporter etiquette as an extension of your appreciation for their partnership is a great practice. As we’ve shared previously, media relations is an art form, and the very best relationships are nurtured over...
by Rally Point | Nov 18, 2021 | Featured, Management, News
After experiencing a year of double-digit growth across the board, Rally Point Public Relations (Rally Point) has brought on seasoned public relations agency executive Andy West as a senior advisor. West will work with the agency’s management team to leverage...
by Rally Point | Oct 29, 2021 | Featured, Marketing, Strategy
I am not here to debate if Squid Game is morbid, makes us squirm, or says a lot about our collective culture and continually unfolding trauma. It is, it does, and yes…we’re going through some stuff. Instead, I want to talk about the storytelling which has left...
by Dorian Langlais | Oct 16, 2021 | Featured, Management
Why Diversity Is Now A “Need to Have” to Succeed in Your PR Campaign Historically, businesses approached diversity as a suggestion, not a goal – a “nice to have” not a “need to have”. Often, conversations about diversity were only lip service because it was known what...
by Rally Point | Oct 5, 2021 | Featured, News, Strategy
What’s your reason for hiring a public relations agency? You might have a small, or nonexistent PR or marketing team, and are looking for experts to set up a long-term communications strategy. Or, you have a series of upcoming announcements that need an extra lift...
by Rally Point | Sep 17, 2021 | Featured, Management, Marketing, Strategy
A prospective client approached our team at Rally Point not long ago, complaining about his agency’s lack of quality press placements. The company had a ton of interesting news and insight to share, and should easily have been placed on the merit of its offering and...
