by Rally Point | Jan 11, 2023 | Entrepreneurs, Featured, Marketing, News, Tech
Rally Point sent VP Lisa Kurtz and AE Danielle Paz to CES with client Kaltech to launch its new photocatalytic humidifier, the Yuragi Junsui Premier. Day 1: Arrival We left NY early, early, early Tuesday morning and arrived in Las Vegas by 1:00 am. We had finally...
by John Cook | Dec 3, 2022 | Content Creation, Entrepreneurs, Featured, Marketing, News
Should You Hire a PR Agency? Answer These 4 Questions First It’s that special time of year again! Not the holidays (although they’re always thoroughly enjoyed by the Rally Point team) but rather that short action-packed period of time before most people enjoy some...
by Rally Point | Sep 6, 2022 | Featured, Marketing, News, Strategy
For some forms of marketing and advertising — such as digital ads — it’s easy to see the ROI quickly. PR is slightly different because the ROI may take longer to see, and the revenue earned could be challenging to calculate. After all, how would you...
by Rally Point | Mar 23, 2022 | Featured, Marketing, Strategy
How do you know if your PR campaign is working? Four Ways To Measure Success The best way to measure the value of your work is to assess it against the client’s objectives and establish metrics that matter right from the outset. You can stick to the basics hoping...
by Rally Point | Oct 29, 2021 | Featured, Marketing, Strategy
I am not here to debate if Squid Game is morbid, makes us squirm, or says a lot about our collective culture and continually unfolding trauma. It is, it does, and yes…we’re going through some stuff. Instead, I want to talk about the storytelling which has left...
by Rally Point | Sep 17, 2021 | Featured, Management, Marketing, Strategy
A prospective client approached our team at Rally Point not long ago, complaining about his agency’s lack of quality press placements. The company had a ton of interesting news and insight to share, and should easily have been placed on the merit of its offering and...
