by John Cook | May 25, 2023 | Featured, Marketing, News, Strategy
This month we’re celebrating a significant milestone at Rally Point: awards recognition by PRWeek and The American Business Awards (The Stevies) in several categories including corporate communications, financial communications and multicultural communications for...
by Rally Point | May 24, 2023 | Featured, Management, Marketing, Media, News, Social Media
At the core of many PR campaigns is a strong media relations strategy. Knowing what to say is important but how to say it in order to reach those you’re trying to is even more important. Here at Rally Point, The Persuasion Equation is at the heart of our public...
by Rally Point | May 20, 2023 | _FinTech, Entrepreneurs, Marketing, News
You just secured a round of funding, now what? It’s time to celebrate, but don’t pop the champagne just yet. How you announce your funding is almost as important as the funding itself. The below five steps will help ensure a successful announcement. ...
by Rally Point | Jan 11, 2023 | _Tech, Entrepreneurs, Featured, Marketing, News
Rally Point sent VP Lisa Kurtz and AE Danielle Paz to CES with client Kaltech to launch its new photocatalytic humidifier, the Yuragi Junsui Premier. Day 1: Arrival We left NY early, early, early Tuesday morning and arrived in Las Vegas by 1:00 am. We had finally...
by John Cook | Dec 3, 2022 | Content Creation, Entrepreneurs, Featured, Marketing, News
Should You Hire a PR Agency? Answer These 4 Questions First It’s that special time of year again! Not the holidays (although they’re always thoroughly enjoyed by the Rally Point team) but rather that short action-packed period of time before most people enjoy some...
by Rally Point | Sep 6, 2022 | Featured, Marketing, News, Strategy
For some forms of marketing and advertising — such as digital ads — it’s easy to see the ROI quickly. PR is slightly different because the ROI may take longer to see, and the revenue earned could be challenging to calculate. After all, how would you...
