by Rally Point | Mar 23, 2022 | Featured, Marketing, Strategy
How do you know whether your PR campaign is working and is ultimately successful? You can use old-fashioned techniques like counting your clips, assuming that a pile of press hits automatically translates into new business for your client, or calculating advertising...
by Elise Perkins | Oct 29, 2021 | Featured, Marketing, Strategy
I am not here to debate if Squid Game is morbid, makes us squirm, or says a lot about our collective culture and continually unfolding trauma. It is, it does, and yes…we’re going through some stuff. Instead, I want to talk about the storytelling which has left...
by Monica VanHorn | Sep 17, 2021 | Featured, Management, Marketing, Strategy
A prospective client approached our team at Rally Point not long ago, complaining about his agency’s lack of quality press placements. The company had a ton of interesting news and insight to share, and should easily have been placed on the merit of its offering and...
by RCDM Admin | Jul 29, 2019 | Marketing, Social Media
Influencers are a powerful group for brands. But the rise of fake followers is creating a sticky situation. Ted Murphy of influencer marketplace IZEA explains the impact and how it’s being addressed. (July 29, 2019) Watch: IZEA CEO Ted Murphy Discusses How...
