by Rally Point | Sep 6, 2022 | Featured, Marketing, News, Strategy
For some forms of marketing and advertising — such as digital ads — it’s easy to see the ROI quickly. PR is slightly different because the ROI may take longer to see, and the revenue earned could be challenging to calculate. After all, how would you...
by Rally Point | Mar 23, 2022 | Featured, Marketing, Strategy
How do you know whether your PR campaign is working and is ultimately successful? You can use old-fashioned techniques like counting your clips, assuming that a pile of press hits automatically translates into new business for your client, or calculating advertising...
by Rally Point | Oct 29, 2021 | Featured, Marketing, Strategy
I am not here to debate if Squid Game is morbid, makes us squirm, or says a lot about our collective culture and continually unfolding trauma. It is, it does, and yes…we’re going through some stuff. Instead, I want to talk about the storytelling which has left...
by Rally Point | Sep 17, 2021 | Featured, Management, Marketing, Strategy
A prospective client approached our team at Rally Point not long ago, complaining about his agency’s lack of quality press placements. The company had a ton of interesting news and insight to share, and should easily have been placed on the merit of its offering and...
by RCDM Admin | Jul 29, 2019 | Marketing, Social Media
Influencers are a powerful group for brands. But the rise of fake followers is creating a sticky situation. Ted Murphy of influencer marketplace IZEA explains the impact and how it’s being addressed. (July 29, 2019) Watch: IZEA CEO Ted Murphy Discusses How...
