by Rally Point | May 24, 2023 | Featured, Management, Marketing, Media, News, Social Media
At the core of many PR campaigns is a strong media relations strategy. Knowing what to say is important but how to say it in order to reach those you’re trying to is even more important. Here at Rally Point, The Persuasion Equation is at the heart of our public...
by Rally Point | Apr 26, 2023 | Featured, Management, News, Strategy
As important as a good map is to a long road trip, a comprehensive plan is essential for any PR strategy. Planning is the keystone to public relations success and is the first step in the Persuasion Equation – the backbone to our approach at Rally Point Public...
by John Cook | Jan 14, 2023 | Economy, Featured, Management, News
Close your eyes for a minute and let’s perform a thought experiment. Humor me. Travel back in time to January 2022. Remember what that was like? The global economy was rocketing out of the pandemic, tech companies were rapidly staffing up and developments in DeFi and...
by John Cook | Oct 7, 2022 | Economy, Entrepreneurs, Featured, Geopolitics, Management, News, Strategy
Rally Point is celebrating its eighth year in business. Through the crypto boom and bust, cycles of tech funding and trend changes, significant shifts in the global economic and political landscape, it’s been quite a ride. We’ve run campaigns all over the world...
by Rally Point | Oct 7, 2022 | _AI, _Tech, Economy, Entrepreneurs, Featured, Geopolitics, Management, News, Strategy
A Conversation with Director of Communications Sean Rushton Rally Point: Hi Sean, thanks for talking to us today about Locomation and your journey. Sean: Glad to do it. As you know, autonomous trucks have been one of the transportation industry’s hottest topics...
by John Cook | Oct 6, 2022 | Economy, Entrepreneurs, Featured, Geopolitics, Management, News, Strategy
How are you feeling about the global economy? The answer, to us, depends on the day. Markets are up, then they’re down. Crypto surges, then declines. Meanwhile venture capital makes cautious bets and our early- and growth-stage clients look to conserve funding. There...
