by Rally Point | Aug 16, 2022 | Content Creation, Featured, News, Small Business
How to Write a Good Press Release that Journalists Will Notice Press releases sometimes seem like an outdated form of business communication but they are still an important part of your overall PR strategy. We are going to share with you why that is and how to write a...
by Rally Point | Jun 11, 2022 | _Tech, News
Analytics and metrics are much more accessible than ever. Whether brands use their own aggregated data, partner with outside resources like survey companies or analysts, or use tools like Survey Monkey to poll their users, a research-backed narrative will attract more...
by John Cook | May 3, 2022 | Featured, Management, News
The era of the interchangeable employee is over. Finished. Dead. This is a tough pill to swallow for any professional services business that relies on headcount to scale. In PR, I hear it everywhere: “hiring is hard!”. And it’s true: hiring is absolutely hard! But in...
by Rally Point | Nov 18, 2021 | Featured, Management, News
After experiencing a year of double-digit growth across the board, Rally Point Public Relations (Rally Point) has brought on seasoned public relations agency executive Andy West as a senior advisor. West will work with the agency’s management team to leverage...
by Rally Point | Oct 5, 2021 | Featured, News, Strategy
What’s your reason for hiring a public relations agency? You might have a small, or nonexistent PR or marketing team, and are looking for experts to set up a long-term communications strategy. Or, you have a series of upcoming announcements that need an extra lift...
by Rally Point | Sep 15, 2021 | Featured, News
The older you get, the younger you feel… For some of us, birthdays become less important as the years go by, as if by ignoring them, time will stand still. On the other hand, some of us prefer to make a big deal out of birthdays, because, after all, you never...
