by John Cook | Jan 31, 2024 | News
Ten years. What a milestone! Our journey started so long ago – initially through discussions over the low barrier between cubicles at CNBC where Dorian and I talked about our entrepreneurial aspirations and how we’d approach storytelling if we ran our own...
by John Cook | Dec 22, 2023 | News
The sprint before the holidays catches me off guard every year. Shouldn’t there be a gradual wind-down? Shouldn’t we all take a professional moment to collect our thoughts and reflect on the year behind us? No. There’s no time. There never is. Despite the rush, it’s...
by John Cook | Aug 21, 2023 | _Tech, Content Creation, Featured
Storytelling lies at the core of human connection. It’s the canvas where we depict our experiences and the bridge that enables us to empathize with others. So, how do we cut through the haze? We intertwine strands of a story through “integrated...
by John Cook | Aug 21, 2023 | _Tech, Featured, News
Media coverage lets you shape public opinion, build brand reputation, and engage with target audiences. But the fragmented media landscape, proliferation of digital platforms and decline of traditional outlets have made securing meaningful media coverage more...
by John Cook | Aug 21, 2023 | _Tech, Entrepreneurs, Featured, Strategy
Tech companies are perennially under scrutiny, frequently juggling complex issues that could swiftly amplify into significant crises. A mismanaged crisis can unleash chaos, dissolve trust, sully your brand, and even precipitate financial collapse. Yet, if steered...
