by John Cook | Aug 21, 2023 | _Tech, Content Creation, Featured
Storytelling lies at the core of human connection. It’s the canvas where we depict our experiences and the bridge that enables us to empathize with others. So, how do we cut through the haze? We intertwine strands of a story through “integrated...
by John Cook | Aug 21, 2023 | _Tech, Featured, News
Media coverage lets you shape public opinion, build brand reputation, and engage with target audiences. But the fragmented media landscape, proliferation of digital platforms and decline of traditional outlets have made securing meaningful media coverage more...
by John Cook | Aug 21, 2023 | _Tech, Entrepreneurs, Featured, Strategy
Tech companies are perennially under scrutiny, frequently juggling complex issues that could swiftly amplify into significant crises. A mismanaged crisis can unleash chaos, dissolve trust, sully your brand, and even precipitate financial collapse. Yet, if steered...
by John Cook | Aug 2, 2023 | _Tech, Entrepreneurs, Featured
Disruptive technologies, industry transformations, and novel innovations are sprouting up faster. It’s like Moore’s Law on steroids. And amid this technological spaghetti, establishing your presence as a thought leader is not for the faint of heart. Thought...
by John Cook | Jul 28, 2023 | _Tech, Featured
In September 2022, we kicked off our inaugural newsletter and I predicted a rebound in the tech sector. Here’s what I wrote: “Watch for a return to business this fall as entrepreneurs and investors alike get back to work.” That’s not exactly how things turned out!...
