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Interview with Steve Leigh of Sensu Insight — Part One: Measuring PR Success

Interview with Steve Leigh of Sensu Insight — Part One: Measuring PR Success

by Rally Point | Sep 29, 2023 | Featured, Marketing, Strategy

Steve Leigh is an award-winning research consultant and Founder of Sensu Insight. Steve provides the Rally Point team with valuable insight to guide the PR engine. Below you will find the first part of our interview with Steve. Can you discuss some of the challenges...
Launching a New Product? Here’s Why PR is Critical to its Success

Launching a New Product? Here’s Why PR is Critical to its Success

by Rally Point | Aug 30, 2023 | News

Product launches are notoriously challenging. On the one hand, it’s a natural moment in time when a journalist may want to pay attention to your client. On the other hand, depending on what you’re launching, it could be self-serving and uninteresting to the world at...
To Thread or Not to Thread: Everything Startups Need to Know About the New Social Media Platform

To Thread or Not to Thread: Everything Startups Need to Know About the New Social Media Platform

by Rally Point | Jul 27, 2023 | Content Creation, Featured, News

This year’s Fourth of July weekend was filled with more than fireworks and a Joey Chestnut victory in Nathan’s annual hot dog eating contest. With Meta’s announcement of Threads, Mark Zuckerberg upped the ante in an ongoing feud with Elon Musk over a larger battle for...
The Impact of Culture on Marketing – Tips on Outreach for Caribbean American Heritage Month 

The Impact of Culture on Marketing – Tips on Outreach for Caribbean American Heritage Month 

by Rally Point | Jun 30, 2023 | News

Since its establishment in 2006, June has been designated Caribbean Heritage Month. Over the past six years, this dedicated month has grown in importance, serving as a platform to acknowledge and celebrate the remarkable contributions of individuals and cultural...
The United States Has Crypto in a Chokehold

The United States Has Crypto in a Chokehold

by Rally Point | Jun 30, 2023 | _FinTech, Featured, News

The United States Has Crypto in a Chokehold; Yet Innovation Has Redirected and is Flourishing in Dubai – What’s Next for the Industry? A Q&A with Sunil Chauhan Rally Point’s Elise Perkins chatted with serial entrepreneur Sunil Chauhan, Founder of Twister...
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