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Squid Game is Gross…We All Still Love it. PR Lessons for Today’s Brands. (No Spoilers!)
I am not here to debate if Squid Game is morbid, makes us squirm, or says a lot about our collective culture and continually unfolding trauma. It is, it does, and yes...we’re going through some...
Not an Option. A Necessity.
Why Diversity Is Now A “Need to Have” to Succeed in Your PR Campaign Historically, businesses approached diversity as a suggestion, not a goal – a “nice to have” not a “need to have”. Often,...
The Three C’s That Contribute to a Great PR Partnership
What’s your reason for hiring a public relations agency? You might have a small, or nonexistent PR or marketing team, and are looking for experts to set up a long-term communications strategy. Or,...
Perspective–Taking: an Essential Public Relations and Strategic Communications Tool
A prospective client approached our team at Rally Point not long ago, complaining about his agency’s lack of quality press placements. The company had a ton of interesting news and insight to share,...
The Birthday Paradox
The older you get, the younger you feel... For some of us, birthdays become less important as the years go by, as if by ignoring them, time will stand still. On the other hand, some of us prefer to...
As Fantasy Football Kicks Off Is Your Company Drafting Its Best PR Players?
Fantasy football leagues are kicking off with great excitement. As stadiums continue to welcome back fans, offices are welcoming back more employees in person. Despite an emotionally-charged...
How to Raise Your Brand’s Profile with Earned Media Success: 5 Steps to Creating a PR Plan That Actually Works
If you’re a venture funded startup, a direct to consumer brand or an ambitious B2B company looking for ubiquity among your targets, public relations should be an essential part of your demand...
How the Right PR Can Make your SPAC Sing
Public Relations for SPACS For companies wanting to go public, Special Purpose Acquisition Companies (SPACS), are a streamlined alternative to the more traditional initial public offering (IPO),...
Rally Point Leans In as Global Economy Strengthens, Hiring Comms Vets Ruth Sarfaty and Monica VanHorn as Managing Directors
Boutique fintech agency expands to target broader range of B2B technology categories Anticipating a period of post-pandemic growth, Rally Point Public Relations (formerly Rally Point Media...
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