by John Cook | Aug 21, 2023 | _Tech, Entrepreneurs, Featured, Strategy
Tech companies are perennially under scrutiny, frequently juggling complex issues that could swiftly amplify into significant crises. A mismanaged crisis can unleash chaos, dissolve trust, sully your brand, and even precipitate financial collapse. Yet, if steered...
by John Cook | Aug 2, 2023 | _Tech, Entrepreneurs, Featured
Disruptive technologies, industry transformations, and novel innovations are sprouting up faster. It’s like Moore’s Law on steroids. And amid this technological spaghetti, establishing your presence as a thought leader is not for the faint of heart. Thought...
by Rally Point | May 20, 2023 | _FinTech, Entrepreneurs, Marketing, News
You just secured a round of funding, now what? It’s time to celebrate, but don’t pop the champagne just yet. How you announce your funding is almost as important as the funding itself. The below five steps will help ensure a successful announcement. ...
by Rally Point | Jan 11, 2023 | _Tech, Entrepreneurs, Featured, Marketing, News
Rally Point sent VP Lisa Kurtz and AE Danielle Paz to CES with client Kaltech to launch its new photocatalytic humidifier, the Yuragi Junsui Premier. Day 1: Arrival We left NY early, early, early Tuesday morning and arrived in Las Vegas by 1:00 am. We had finally...
by John Cook | Dec 3, 2022 | Content Creation, Entrepreneurs, Featured, Marketing, News
Should You Hire a PR Agency? Answer These 4 Questions First It’s that special time of year again! Not the holidays (although they’re always thoroughly enjoyed by the Rally Point team) but rather that short action-packed period of time before most people enjoy some...
by John Cook | Oct 7, 2022 | Economy, Entrepreneurs, Featured, Geopolitics, Management, News, Strategy
Rally Point is celebrating its eighth year in business. Through the crypto boom and bust, cycles of tech funding and trend changes, significant shifts in the global economic and political landscape, it’s been quite a ride. We’ve run campaigns all over the world...
