You just secured a round of funding, now what? It's time to celebrate, but don't pop the champagne just yet. How you announce your funding is almost as important as the funding itself. The below...
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Navigating BTC Miami with PR In Mind
We’re bullish on the state of crypto, but it's certainly been a rocky year for the industry. If you’re headed down to BTC Miami this week, there are a few ways to maximize your participation with...
5 Things You Need To Create A Highly Successful Career As A Public Relations Pro
This interview of John Cook by Michelle Tennant Nicholson originally appeared on Medium. Have you seen the show Flack? Ever think of pursuing a real-life career in PR? What does it take to succeed...
6 Questions with Dorian Langlais
This article By Isis Simpson-Mersha originally appeared on on April 5, 2023 in Ragan Co-Founder, Managing Partner and Head of DEI practice at Rally Point Public Relations, Dorian Langlais is marking...
How to Claim DEI Wins When There Is No Finish Line
This article originall appeared in Spin Sucks. People Want to be Seen, Heard, and Valued That part feels obvious, but so many organizations only scratch the surface of how they support their...
Communicating Through a Wacky Financial Literacy Month
April is Financial Literacy Month and the intent is always noble: educate yourself and help others learn about how to better manage money while understanding the wider implications of economics....
Q&A with Zach Malone, Magarac Venture Partners
Our very own John Cook sat down with Zach Malone, a highly regarded investor at Magarac Venture Partners. In this insightful discussion, you will find expert analysis on the current and projected...
You Won’t Get Anywhere Without a PR Plan
As important as a good map is to a long road trip, a comprehensive plan is essential for any PR strategy. Planning is the keystone to public relations success and is the first step in the Persuasion...
The Key Differences (and Similarities) Between Beauty PR and Financial PR… From Someone Who’s Lived to Tell the Tale
By: Breanna Johnson After five years of working in a specific sector, it’s easy to become accustomed to the PR tactics that result in press attention. In beauty PR, for example, you’ll get the best...
Handling a Crisis – Silicon Valley Bank
The financial world was rattled this week when Silicon Valley Bank (SVB) collapsed, sending the tech industry into a frenzy. It was a chaotic moment for startups and VCs alike (and remains so!) In a...
Big Thoughts on Branding with Multidisciplinary Designer, Sugar Taylor
The intersectionality between communications and marketing is a strong one and our clients often inquire about branding needs. Rally Point’s Elise Perkins called on friend and multidisciplinary...
Student Athletes’ NIL Deals Give Advisors the Ability to Create Change
This first appeared in Investment News On Feb. 1, more than 48,000 high school student-athletes across the country signed letters of intent to join collegiate sports programs at Division I or...
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