by John Cook | Dec 3, 2022 | Content Creation, Entrepreneurs, Featured, Marketing, News
Should You Hire a PR Agency? Answer These 4 Questions First It’s that special time of year again! Not the holidays (although they’re always thoroughly enjoyed by the Rally Point team) but rather that short action-packed period of time before most people enjoy some...
by John Cook | Oct 7, 2022 | Economy, Entrepreneurs, Featured, Geopolitics, Management, News, Strategy
Rally Point is celebrating its eighth year in business. Through the crypto boom and bust, cycles of tech funding and trend changes, significant shifts in the global economic and political landscape, it’s been quite a ride. We’ve run campaigns all over the world...
by John Cook | Oct 6, 2022 | Economy, Entrepreneurs, Featured, Geopolitics, Management, News, Strategy
How are you feeling about the global economy? The answer, to us, depends on the day. Markets are up, then they’re down. Crypto surges, then declines. Meanwhile venture capital makes cautious bets and our early- and growth-stage clients look to conserve funding. There...
by John Cook | May 3, 2022 | Featured, Management, News
The era of the interchangeable employee is over. Finished. Dead. This is a tough pill to swallow for any professional services business that relies on headcount to scale. In PR, I hear it everywhere: “hiring is hard!”. And it’s true: hiring is absolutely hard! But in...
by John Cook | May 21, 2021 | Featured
“Did you get this pitch?” “Yep.” “Pretty bad, huh?” “Yep.” “We could do better than this.” “Absolutely.” This conversation happened dozens of times over our cubicle divider at CNBC. As producers on Closing Bell with Maria Bartiromo, Dorian (my co-founder) and I saw it...
