by John Cook | Aug 2, 2023 | _Tech, Entrepreneurs, Featured
Disruptive technologies, industry transformations, and novel innovations are sprouting up faster. It’s like Moore’s Law on steroids. And amid this technological spaghetti, establishing your presence as a thought leader is not for the faint of heart. Thought...
by John Cook | Jul 28, 2023 | _Tech, Featured
In September 2022, we kicked off our inaugural newsletter and I predicted a rebound in the tech sector. Here’s what I wrote: “Watch for a return to business this fall as entrepreneurs and investors alike get back to work.” That’s not exactly how things turned out!...
by John Cook | Jun 30, 2023 | News
As a public relations professional, one of the keys to success in building credibility and trust with journalists, clients or any intended audience, is to provide accurate, relevant and timely information. This is where the use of data comes into play. As the third...
by John Cook | May 25, 2023 | Featured, Marketing, News, Strategy
This month we’re celebrating a significant milestone at Rally Point: awards recognition by PRWeek and The American Business Awards (The Stevies) in several categories including corporate communications, financial communications and multicultural communications for...
by John Cook | Apr 28, 2023 | Featured, Jobs
This interview of John Cook by Michelle Tennant Nicholson originally appeared on Medium. Have you seen the show Flack? Ever think of pursuing a real-life career in PR? What does it take to succeed in PR? What are the different forms of Public Relations? Do you have to...