by John Cook | Jun 30, 2023 | News
As a public relations professional, one of the keys to success in building credibility and trust with journalists, clients or any intended audience, is to provide accurate, relevant and timely information. This is where the use of data comes into play. As the third...
by John Cook | May 25, 2023 | Featured, Marketing, News, Strategy
This month we’re celebrating a significant milestone at Rally Point: awards recognition by PRWeek and The American Business Awards (The Stevies) in several categories including corporate communications, financial communications and multicultural communications for...
by John Cook | Apr 28, 2023 | Featured, Jobs
This interview of John Cook by Michelle Tennant Nicholson originally appeared on Medium. Have you seen the show Flack? Ever think of pursuing a real-life career in PR? What does it take to succeed in PR? What are the different forms of Public Relations? Do you have to...
by John Cook | Apr 28, 2023 | Economy, Featured, News
April is Financial Literacy Month and the intent is always noble: educate yourself and help others learn about how to better manage money while understanding the wider implications of economics. Turns out that’s not so easy when the world has gone haywire. BUT – you...
by John Cook | Apr 26, 2023 | Featured, Investment Strategy, News
Our very own John Cook sat down with Zach Malone, a highly regarded investor at Magarac Venture Partners. In this insightful discussion, you will find expert analysis on the current and projected landscape of startups and venture capital in 2023. Drawing on...
