Pitching a story? Here are Four Things to Remember.

Pitching a story? Here are Four Things to Remember.

#1 — You’ll need to sell it In order to attract the attention of busy reporters, your pitch needs to be cogent, timely and relevant. It’s important to provide the context for your pitch as well as the details – why this matters, whom it impacts, and how and what it...
Think Global, Act Local

Think Global, Act Local

We represented a company called Awning.  It was a startup trying to get people to invest in rental properties at a time when private rental homes were becoming the fastest-growing sector of the American housing market (The New York Times),   The Awning platform, which...
Are Conferences Worth the Investment?

Are Conferences Worth the Investment?

Breaking it down Conferences are a great way to get an executive’s name out there and connect with others in the industry and with journalists who are covering the space. With hundreds of conferences taking place, however, it’s important to determine which ones are...