Tech companies are perennially under scrutiny, frequently juggling complex issues that could swiftly amplify into significant crises. A mismanaged crisis can unleash chaos, dissolve trust, sully...
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Establishing Your Brand As Tech Industry Thought Leader
Disruptive technologies, industry transformations, and novel innovations are sprouting up faster. It’s like Moore’s Law on steroids. And amid this technological spaghetti, establishing your presence...
Riding the Tech Sector Roller Coaster
In September 2022, we kicked off our inaugural newsletter and I predicted a rebound in the tech sector. Here’s what I wrote: “Watch for a return to business this fall as entrepreneurs and investors...
To Thread or Not to Thread: Everything Startups Need to Know About the New Social Media Platform
This year’s Fourth of July weekend was filled with more than fireworks and a Joey Chestnut victory in Nathan’s annual hot dog eating contest. With Meta’s announcement of Threads, Mark Zuckerberg...
At the Intersection of Tech and Comms: An Interview with Andy West
At the Intersection of Tech and Comms: An Interview with Andy West
Embracing Collaboration and Digital Transformation: Reshaping the Future of Insurance
Fintech + Insurtech Generations In today's rapidly evolving landscape of insurance, the Fintech + Insurtech Generations conference held last month in Charlotte, North Carolina, provided a...
Trust the Numbers! Why Data is a Must for Every Successful PR Campaign
As a public relations professional, one of the keys to success in building credibility and trust with journalists, clients or any intended audience, is to provide accurate, relevant and timely...
The Impact of Charitable Giving and Diversity
The Ken Griffin’s of Tomorrow Must Consider Diversity of Giving With Juneteenth fresh on our minds, Rally Point Co-Founder and Managing Partner Dorian Langlais examines the impact of charitable...
The Impact of Culture on Marketing – Tips on Outreach for Caribbean American Heritage Month
Since its establishment in 2006, June has been designated Caribbean Heritage Month. Over the past six years, this dedicated month has grown in importance, serving as a platform to acknowledge and...
The United States Has Crypto in a Chokehold
The United States Has Crypto in a Chokehold; Yet Innovation Has Redirected and is Flourishing in Dubai - What’s Next for the Industry? A Q&A with Sunil Chauhan Rally Point’s Elise Perkins...
Celebrating the Wins! (And How We Approached Awards Season)
This month we’re celebrating a significant milestone at Rally Point: awards recognition by PRWeek and The American Business Awards (The Stevies) in several categories including corporate...
From Planning to Execution: How to Build a Strong Media Relations Strategy
At the core of many PR campaigns is a strong media relations strategy. Knowing what to say is important but how to say it in order to reach those you’re trying to is even more important. Here at...
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