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Interview with Steve Leigh of Sensu Insight — Part One: Measuring PR Success
Steve Leigh is an award-winning research consultant and Founder of Sensu Insight. Steve provides the Rally Point team with valuable insight to guide the PR engine. Below you will find the first part...
Prioritize Diversity. It Can Transform Your Business.
August is Black Business Month. Hispanic Heritage Month kicks off on September 15. These are important moments to celebrate diverse communities here in the United States. They’re also powerful mile...
Launching a New Product? Here’s Why PR is Critical to its Success
Product launches are notoriously challenging. On the one hand, it’s a natural moment in time when a journalist may want to pay attention to your client. On the other hand, depending on what you’re...
Behind the Digital Paywall: Balancing Access, Revenue and Content Quality
The digital revolution has integrated access to information, entertainment and knowledge into our daily lives with the push of a button. However, as the digital landscape continues its evolution, a...
Storytelling Techniques For Tech Companies
Storytelling lies at the core of human connection. It's the canvas where we depict our experiences and the bridge that enables us to empathize with others. So, how do we cut through the haze? We...
Strategies for Achieving Top-tier Tech Media Coverage
Media coverage lets you shape public opinion, build brand reputation, and engage with target audiences. But the fragmented media landscape, proliferation of digital platforms and decline of...
Crisis Communication Strategies for Tech Companies
Tech companies are perennially under scrutiny, frequently juggling complex issues that could swiftly amplify into significant crises. A mismanaged crisis can unleash chaos, dissolve trust, sully...
Establishing Your Brand As Tech Industry Thought Leader
Disruptive technologies, industry transformations, and novel innovations are sprouting up faster. It’s like Moore’s Law on steroids. And amid this technological spaghetti, establishing your presence...
Riding the Tech Sector Roller Coaster
In September 2022, we kicked off our inaugural newsletter and I predicted a rebound in the tech sector. Here’s what I wrote: “Watch for a return to business this fall as entrepreneurs and investors...
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