by John Cook | Jan 31, 2024 | News
Ten years. What a milestone! Our journey started so long ago – initially through discussions over the low barrier between cubicles at CNBC where Dorian and I talked about our entrepreneurial aspirations and how we’d approach storytelling if we ran our own...
by Rally Point | Jan 31, 2024 | News
John Cook and Dorian Langlais, both built their early careers at globe-spanning media organizations including NBC News and CNBC. Ten years ago in January, they started Rally Point Public Relations. What made you want to start your own PR agency? Rally Point’s roots...
by John Cook | Jan 31, 2024 | Content Creation, News
A company website without content is like a blank canvas. While crisp and clean, it’s often devoid of personality. Content (meaning a blog, social media updates or links to company news articles) helps illustrate who and what a company is and what they value. It...
by Elise Perkins | Dec 22, 2023 | News
Just as Spotify Wrapped announced (to our pleasure or chagrin) the music that captured our hearts in 2023, we did a little sifting through the content that resonated with Rally Point readers over the past twelve months. Here were the top three blogs that readers...
by John Cook | Dec 22, 2023 | News
The sprint before the holidays catches me off guard every year. Shouldn’t there be a gradual wind-down? Shouldn’t we all take a professional moment to collect our thoughts and reflect on the year behind us? No. There’s no time. There never is. Despite the rush, it’s...
by Rally Point | Nov 30, 2023 | News
Here’s How to Win the Gift Guide Game The holiday season is a critical time for retailers and companies aiming to get their products in front of consumers. It’s the time of year when we’re all being inundated with ads, emails about sales, and gift guides become an...
