Why Spend Money on PR?

Why Spend Money on PR?

For some forms of marketing and advertising — such as digital ads — it’s easy to see the ROI quickly. PR is slightly different because the ROI may take longer to see, and the revenue earned could be challenging to calculate.  After all, how would you...
Media Pitching Tips

Media Pitching Tips

Pitching a story? Here are Four Things to Remember. #1 — You’ll need to sell it In order to attract the attention of busy reporters, your pitch needs to be cogent, timely and relevant. It’s important to provide the context for your pitch as well as the details – why...
How to Use Data to Tell a Story

How to Use Data to Tell a Story

Analytics and metrics are much more accessible than ever. Whether brands use their own aggregated data, partner with outside resources like survey companies or analysts, or use tools like Survey Monkey to poll their users, a research-backed narrative will attract more...