by Rally Point | May 16, 2022 | _Tech, Economy, Entrepreneurs, Featured, Investment Strategy
At this point, you’ll find few people across the world who haven’t heard of cryptocurrency. Over the past few years I’ve read and heard of everything from the traditional HODL to grandmothers using it to buy groceries and college students mining from their dorm room....
by John Cook | May 3, 2022 | Featured, Management, News
The era of the interchangeable employee is over. Finished. Dead. This is a tough pill to swallow for any professional services business that relies on headcount to scale. In PR, I hear it everywhere: “hiring is hard!”. And it’s true: hiring is absolutely hard! But in...
by Rally Point | Apr 20, 2022 | _Tech, Featured
Bitcoin Miami was a big success for our growing fintech and digital asset team at Rally Point! We came, we saw, we… ate baklava? More on that later… But how exciting it was to see so many megastars like Serena Williams, Kevin O’Leary and even Dave Portnoy...
by Andy West | Apr 6, 2022 | Featured, Strategy
Starting a PR campaign without a clearly defined outcome is like starting a journey without a destination. It can be done but rarely leads to a sense of accomplishment. It’s astonishing how often PR dollars are spent with only a cursory glance to meaningful...
by Rally Point | Mar 23, 2022 | Featured, Marketing, Strategy
How do you know if your PR campaign is working? Four Ways To Measure Success The best way to measure the value of your work is to assess it against the client’s objectives and establish metrics that matter right from the outset. You can stick to the basics hoping...
by Rally Point | Dec 6, 2021 | Entrepreneurs, Featured, Small Business, Strategy
Eighteen months into the global pandemic, it’s both easy and hard to remember what a regular work day feels like. For most office employees, the pandemic shuttered workplace doors and forced a remote work lifestyle that has yet to fully rebound. Virtual PR Agency In...
