Rally Point at CES

Rally Point at CES

Rally Point sent VP Lisa Kurtz and AE Danielle Paz to CES with client Kaltech to launch its new photocatalytic humidifier, the Yuragi Junsui Premier. Day 1: Arrival We left NY early, early, early Tuesday morning and arrived in Las Vegas by 1:00 am. We had finally...
Why Spend Money on PR?

Why Spend Money on PR?

For some forms of marketing and advertising — such as digital ads — it’s easy to see the ROI quickly. PR is slightly different because the ROI may take longer to see, and the revenue earned could be challenging to calculate.  After all, how would you...
How to Measure PR Campaign Success

How to Measure PR Campaign Success

How do you know if your PR campaign is working? Four Ways To Measure Success  The best way to measure the value of your work is to assess it against the client’s objectives and establish metrics that matter right from the outset. You can stick to the basics hoping...