by John Cook | Jan 31, 2024 | News
Ten years. What a milestone! Our journey started so long ago – initially through discussions over the low barrier between cubicles at CNBC where Dorian and I talked about our entrepreneurial aspirations and how we’d approach storytelling if we ran our own...
by John Cook | Jan 31, 2024 | Content Creation, News
A company website without content is like a blank canvas. While crisp and clean, it’s often devoid of personality. Content (meaning a blog, social media updates or links to company news articles) helps illustrate who and what a company is and what they value. It...
by John Cook | Dec 22, 2023 | News
The sprint before the holidays catches me off guard every year. Shouldn’t there be a gradual wind-down? Shouldn’t we all take a professional moment to collect our thoughts and reflect on the year behind us? No. There’s no time. There never is. Despite the rush, it’s...
by John Cook | Nov 1, 2023 | Featured, Marketing, Strategy
In today’s rapidly evolving world, where information is abundant and readily accessible, the ability to communicate effectively has become more crucial than ever. However, navigating complex topics presents a unique set of challenges that demand our attention....
by John Cook | Aug 30, 2023 | News
The digital revolution has integrated access to information, entertainment and knowledge into our daily lives with the push of a button. However, as the digital landscape continues its evolution, a new trend has emerged seemingly everywhere: the paywall. Whether...
