the point
The Most Wonderful Time of the Year (For Predictions!)
The sprint before the holidays catches me off guard every year. Shouldn’t there be a gradual wind-down? Shouldn’t we all take a professional moment to collect our thoughts and reflect on the year...
Looking to Land a Last-Minute Holiday Placement?
Here’s How to Win the Gift Guide Game The holiday season is a critical time for retailers and companies aiming to get their products in front of consumers. It’s the time of year when we’re all being...
An Interview with Netail’s Sivakumar Hariharaiyer
Sivakumar Hariharaiyer is a Co-Founder of Netail, an AI-powered platform for retailers that delivers a competitive edge through advanced analytics including market intelligence, real-time pricing...
Ten Essential PR Strategies to Make the Most of Your 2024 Event Sponsorships
Rally Point PR is fresh off the heels of Money 20/20, a high-profile event in the financial sector that attracted over 12,000 attendees and 300 reporters this year, presenting unique challenges and...
Three Crypto Trends to Watch for PR Pros
Digital assets are a rising topic again, and while “Crypto Winter” isn’t over yet, many financial institutions are laying the groundwork for a resurgence. With the growing discussions surrounding...
It’s National Cryptocurrency Month. Where is the Industry Headed?
October is National Cryptocurrency Month and what a month it’s been. The FTX trial is in full swing and regulators continue to debate whether or not there is a place for bitcoin exchange traded...
A Q&A with Thy-Diep (Yip) Ta
A Q&A with Thy-Diep (Yip) Ta Q/A A thought leader and innovator in the Web3 space, Thy-Diep (Yip) Ta is building a token economy for people to transact and benefit from a collaborative...
Challenging Subject Material? No Problem. How to Communicate Complex Topics Effectively
In today's rapidly evolving world, where information is abundant and readily accessible, the ability to communicate effectively has become more crucial than ever. However, navigating complex topics...
It’s Time to Get Back to Basics for PR
Forget New Years’ resolutions, planning for a healthy PR program in 2024 should start when the days begin to shift from summer to fall. It is intuitively synched with the start of the school year...
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