Rally Point PR is fresh off the heels of Money 20/20, a high-profile event in the financial sector that attracted over 12,000 attendees and 300 reporters this year, presenting unique challenges and...
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Three Crypto Trends to Watch for PR Pros
Digital assets are a rising topic again, and while “Crypto Winter” isn’t over yet, many financial institutions are laying the groundwork for a resurgence. With the growing discussions surrounding...
It’s National Cryptocurrency Month. Where is the Industry Headed?
October is National Cryptocurrency Month and what a month it’s been. The FTX trial is in full swing and regulators continue to debate whether or not there is a place for bitcoin exchange traded...
A Q&A with Thy-Diep (Yip) Ta
A Q&A with Thy-Diep (Yip) Ta Q/A A thought leader and innovator in the Web3 space, Thy-Diep (Yip) Ta is building a token economy for people to transact and benefit from a collaborative...
Challenging Subject Material? No Problem. How to Communicate Complex Topics Effectively
In today's rapidly evolving world, where information is abundant and readily accessible, the ability to communicate effectively has become more crucial than ever. However, navigating complex topics...
It’s Time to Get Back to Basics for PR
Forget New Years’ resolutions, planning for a healthy PR program in 2024 should start when the days begin to shift from summer to fall. It is intuitively synched with the start of the school year...
Interview with Steve Leigh of Sensu Insight — Part One: Measuring PR Success
Steve Leigh is an award-winning research consultant and Founder of Sensu Insight. Steve provides the Rally Point team with valuable insight to guide the PR engine. Below you will find the first part...
Prioritize Diversity. It Can Transform Your Business.
August is Black Business Month. Hispanic Heritage Month kicks off on September 15. These are important moments to celebrate diverse communities here in the United States. They’re also powerful mile...
Launching a New Product? Here’s Why PR is Critical to its Success
Product launches are notoriously challenging. On the one hand, it’s a natural moment in time when a journalist may want to pay attention to your client. On the other hand, depending on what you’re...
Behind the Digital Paywall: Balancing Access, Revenue and Content Quality
The digital revolution has integrated access to information, entertainment and knowledge into our daily lives with the push of a button. However, as the digital landscape continues its evolution, a...
Storytelling Techniques For Tech Companies
Storytelling lies at the core of human connection. It's the canvas where we depict our experiences and the bridge that enables us to empathize with others. So, how do we cut through the haze? We...
Strategies for Achieving Top-tier Tech Media Coverage
Media coverage lets you shape public opinion, build brand reputation, and engage with target audiences. But the fragmented media landscape, proliferation of digital platforms and decline of...
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