As a 50-percent Black-owned public relations agency, we prioritize a diversity-driven approach that is a foundational aspect of our firm’s culture and client work. When we formally launched our diversity practice in 2022, we outlined a twofold mission…
By Jackson Gaskins Technology has changed the game. Over the last 10 years, almost every industry has improved through the emergence of new technological advances. It’s changed how insurers manage...
Q&A with CEX.IO’s Becky Sarwate As the crypto industry finished a tumultuous year, Rally Point’s Elise Perkins spoke with Becky Sarwate, Head of Communications of award-winning crypto exchange...
Close your eyes for a minute and let’s perform a thought experiment. Humor me. Travel back in time to January 2022. Remember what that was like? The global economy was rocketing out of the pandemic,...
Rally Point sent VP Lisa Kurtz and AE Danielle Paz to CES with client Kaltech to launch its new photocatalytic humidifier, the Yuragi Junsui Premier. Day 1: Arrival We left NY early, early, early...
Miami in December? Book it! So it was, I found myself pulling out an unseasonal assortment of polos, shorts, linen suits and loafers for my first trip to Miami Art Week and Art Basel Miami Beach...
Newly launched ChatGPT, the latest example of conversational AI, is absolutely human-like in its ability to create text and assemble words, phrases and thoughts. The brainchild of AI firm OpenAI,...
Should You Hire a PR Agency? Answer These 4 Questions First In today's uncertain market, building brands is a big task. The brand's reputation begins with building trust with internal and external...
Product launches are notoriously challenging. On the one hand, it’s a natural moment in time when a journalist may want to pay attention to your client. On the other hand, depending on what you’re...
The Tip of the AI iceberg In the last three days alone, I’ve noticed a dozen companies (or more!) leveraging AI to do everything from manage Diabetes 2 to buying a home. Applications are wide...
By Elise Perkins and Jackson Gaskins The 2022 DC PR Summit, in concert with ADWKDC & Mid-Atlantic Marketing Summit, was a spectacular display of some of the top minds in public relations,...
As the days get shorter and the air becomes crisp - we long for seasonal comforts like cozy blankets, fuzzy socks and a great cup of hot coffee to start the morning. It also means that Halloween is...
