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ChatGPT: Door to the future
Newly launched ChatGPT, the latest example of conversational AI, is absolutely human-like in its ability to create text and assemble words, phrases and thoughts. The brainchild of AI firm OpenAI,...
Why Should You Hire a Public Relations Agency?
Should You Hire a PR Agency? Answer These 4 Questions First In today's uncertain market, building brands is a big task. The brand's reputation begins with building trust with internal and external...
5 Tips for a Successful Product Launch
Product launches are notoriously challenging. On the one hand, it’s a natural moment in time when a journalist may want to pay attention to your client. On the other hand, depending on what you’re...
AI Startups Ripe for PR
The Tip of the AI iceberg In the last three days alone, I’ve noticed a dozen companies (or more!) leveraging AI to do everything from manage Diabetes 2 to buying a home. Applications are wide...
Key Insights from the DC PR Summit 2022
By Elise Perkins and Jackson Gaskins The 2022 DC PR Summit, in concert with ADWKDC & Mid-Atlantic Marketing Summit, was a spectacular display of some of the top minds in public relations,...
Three Halloween Haikus
As the days get shorter and the air becomes crisp - we long for seasonal comforts like cozy blankets, fuzzy socks and a great cup of hot coffee to start the morning. It also means that Halloween is...
Shop ’till You Drop: New B2B Tools for Retailers
With product shortages hitting every industry across the globe since the Pandemic, retailers have had to anticipate shopper behavior and demand in the face of tremendous unknowns. But the stresses...
Pitching a story? Here are Four Things to Remember.
#1 — You’ll need to sell it In order to attract the attention of busy reporters, your pitch needs to be cogent, timely and relevant. It’s important to provide the context for your pitch as well as...
Onward and Upward, Despite Economic Uncertainty
Rally Point is celebrating its eighth year in business. Through the crypto boom and bust, cycles of tech funding and trend changes, significant shifts in the global economic and political landscape,...
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