by Rally Point | Apr 26, 2023 | Featured, Management, News, Strategy
As important as a good map is to a long road trip, a comprehensive plan is essential for any PR strategy. Planning is the keystone to public relations success and is the first step in the Persuasion Equation – the backbone to our approach at Rally Point Public...
by Dorian Langlais | Feb 17, 2023 | _Diversity, Featured, News
People want to be seen, heard and valued. As a 50-percent Black-owned public relations agency, we prioritize a diversity-driven approach that is a foundational aspect of our firm’s culture and client work. When we formally launched our diversity practice in...
by Rally Point | Jan 14, 2023 | _FinTech, Economy, Featured, News
Q&A with CEX.IO’s Becky Sarwate As the crypto industry finished a tumultuous year, Rally Point’s Elise Perkins spoke with Becky Sarwate, Head of Communications of award-winning crypto exchange CEX.IO to get her thoughts on the crypto winter and what she predicts...
by John Cook | Jan 14, 2023 | Economy, Featured, Management, News
Close your eyes for a minute and let’s perform a thought experiment. Humor me. Travel back in time to January 2022. Remember what that was like? The global economy was rocketing out of the pandemic, tech companies were rapidly staffing up and developments in DeFi and...
by Rally Point | Jan 11, 2023 | _Tech, Entrepreneurs, Featured, Marketing, News
Rally Point sent VP Lisa Kurtz and AE Danielle Paz to CES with client Kaltech to launch its new photocatalytic humidifier, the Yuragi Junsui Premier. Day 1: Arrival We left NY early, early, early Tuesday morning and arrived in Las Vegas by 1:00 am. We had finally...
by Dorian Langlais | Dec 17, 2022 | Content Creation, Economy, Featured, Media, News
Miami in December? Book it! So it was, I found myself pulling out an unseasonal assortment of polos, shorts, linen suits and loafers for my first trip to Miami Art Week and Art Basel Miami Beach (ABMB) to support two great Rally Point clients: UBS and Moët Hennessy....
