ChatGPT: Door to the future

ChatGPT: Door to the future

Newly launched ChatGPT, the latest example of conversational AI, is absolutely human-like in its ability to create text and assemble words, phrases and thoughts. The brainchild of AI firm OpenAI, ChatGPT is good enough – and its output believable enough –...
Key Insights from the DC PR Summit 2022

Key Insights from the DC PR Summit 2022

By Elise Perkins and Jackson Gaskins The 2022 DC PR Summit, in concert with ADWKDC & Mid-Atlantic Marketing Summit, was a spectacular display of some of the top minds in public relations, journalism, marketing and advertising. On Thursday, November 3, hundreds of...
Pitching a story? Here are Four Things to Remember.

Pitching a story? Here are Four Things to Remember.

#1 — You’ll need to sell it In order to attract the attention of busy reporters, your pitch needs to be cogent, timely and relevant. It’s important to provide the context for your pitch as well as the details – why this matters, whom it impacts, and how and what it...