by Rally Point | May 20, 2023 | _FinTech, Entrepreneurs, Marketing, News
You just secured a round of funding, now what? It’s time to celebrate, but don’t pop the champagne just yet. How you announce your funding is almost as important as the funding itself. The below five steps will help ensure a successful announcement. ...
by Rally Point | Jan 11, 2023 | _Tech, Entrepreneurs, Featured, Marketing, News
Rally Point sent VP Lisa Kurtz and AE Danielle Paz to CES with client Kaltech to launch its new photocatalytic humidifier, the Yuragi Junsui Premier. Day 1: Arrival We left NY early, early, early Tuesday morning and arrived in Las Vegas by 1:00 am. We had finally...
by John Cook | Dec 3, 2022 | Content Creation, Entrepreneurs, Featured, Marketing, News
Should You Hire a PR Agency? Answer These 4 Questions First In today’s uncertain market, building brands is a big task. The brand’s reputation begins with building trust with internal and external stakeholders of the company. Here is where the role of a...
by Rally Point | Sep 6, 2022 | Featured, Marketing, News, Strategy
For some forms of marketing and advertising — such as digital ads — it’s easy to see the ROI quickly. PR is slightly different because the ROI may take longer to see, and the revenue earned could be challenging to calculate. After all, how would you...
by Rally Point | Mar 23, 2022 | Featured, Marketing, Strategy
How do you know if your PR campaign is working? Four Ways To Measure Success The best way to measure the value of your work is to assess it against the client’s objectives and establish metrics that matter right from the outset. You can stick to the basics hoping...
by Rally Point | Oct 29, 2021 | Featured, Marketing, Strategy
I am not here to debate if Squid Game is morbid, makes us squirm, or says a lot about our collective culture and continually unfolding trauma. It is, it does, and yes…we’re going through some stuff. Instead, I want to talk about the storytelling which has left...
