by Rally Point | Nov 1, 2023 | Featured, Marketing, Strategy
A Q&A with Thy-Diep (Yip) Ta Q/A A thought leader and innovator in the Web3 space, Thy-Diep (Yip) Ta is building a token economy for people to transact and benefit from a collaborative stakeholder economy. She’s co-founded numerous businesses and organizations...
by John Cook | Nov 1, 2023 | Featured, Marketing, Strategy
In today’s rapidly evolving world, where information is abundant and readily accessible, the ability to communicate effectively has become more crucial than ever. However, navigating complex topics presents a unique set of challenges that demand our attention....
by Rally Point | Sep 29, 2023 | Featured, Marketing, Small Business, Strategy
Forget New Years’ resolutions, planning for a healthy PR program in 2024 should start when the days begin to shift from summer to fall. It is intuitively synched with the start of the school year and, unfairly, in line with the crushing weight of year end...
by Rally Point | Sep 29, 2023 | Featured, Marketing, Strategy
Steve Leigh is an award-winning research consultant and Founder of Sensu Insight. Steve provides the Rally Point team with valuable insight to guide the PR engine. Below you will find the first part of our interview with Steve. Can you discuss some of the challenges...
by John Cook | May 25, 2023 | Featured, Marketing, News, Strategy
This month we’re celebrating a significant milestone at Rally Point: awards recognition by PRWeek and The American Business Awards (The Stevies) in several categories including corporate communications, financial communications and multicultural communications for...
by Rally Point | May 24, 2023 | Featured, Management, Marketing, Media, News, Social Media
At the core of many PR campaigns is a strong media relations strategy. Knowing what to say is important but how to say it in order to reach those you’re trying to is even more important. Here at Rally Point, The Persuasion Equation is at the heart of our public...
