A prospective client approached our team at Rally Point not long ago, complaining about his agency’s lack of quality press placements. The company had a ton of interesting news and insight to share,...
the point
The Birthday Paradox
The older you get, the younger you feel... For some of us, birthdays become less important as the years go by, as if by ignoring them, time will stand still. On the other hand, some of us prefer to...
As Fantasy Football Kicks Off Is Your Company Drafting Its Best PR Players?
Fantasy football leagues are kicking off with great excitement. As stadiums continue to welcome back fans, offices are welcoming back more employees in person. Despite an emotionally-charged...
How to Raise Your Brand’s Profile with Earned Media Success: 5 Steps to Creating a PR Plan That Actually Works
If you’re a venture funded startup, a direct to consumer brand or an ambitious B2B company looking for ubiquity among your targets, public relations should be an essential part of your demand...
How the Right PR Can Make your SPAC Sing
Public Relations for SPACS For companies wanting to go public, Special Purpose Acquisition Companies (SPACS), are a streamlined alternative to the more traditional initial public offering (IPO),...
Rally Point Leans In as Global Economy Strengthens, Hiring Comms Vets Ruth Sarfaty and Monica VanHorn as Managing Directors
Boutique fintech agency expands to target broader range of B2B technology categories Anticipating a period of post-pandemic growth, Rally Point Public Relations (formerly Rally Point Media...
Media Training For Our Time
It's been more than a year since Covid and we should certainly know how to Zoom by now, but if you're at the beginning of your publicity journey and you're due to do a live video interview virtually...
Rally Point Leans In
Rally Point Leans In as Global Economy Strengthens, Hiring Comms Vets Ruth Sarfaty and Monica Vanhorn as Managing Directors Boutique fintech agency expands to target broader range of B2B technology...
Rally Point’s Next Chapter
“Did you get this pitch?” “Yep.” “Pretty bad, huh?” “Yep.” “We could do better than this.” “Absolutely.” This conversation happened dozens of times over our cubicle divider at CNBC. As producers on...
Five Big Myths About PR Firms, Debunked.
Hiring a PR firm is a big investment in your organization and its people, and when you find the right fit the anticipation of that first big win feels imminent. So, what happens when you’ve been at...
Yahoo! Finance: RiverFront’s Rebecca Felton on how the markets will react COVID-19 economic reopening and Q1 earnings
RiverFront Investment Group Sr. Portfolio Manaer Rebecca Felton explains what the reopening of the U.S. economy from the COVID-19 shutdown will mean for the markets. Watch: Rebecca Felton on Yahoo!...
Loreen Gilbert on Yahoo! Finance: “Stock Picker’s Market” (5/18/20)
Loreen Gilbert joined Yahoo! Finance's "The Final Round" as the number of unemployed outpaced the number of small businesses in the U.S. to explain this is no time for index investing, but to be...
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