by John Cook | Oct 6, 2022 | Economy, Entrepreneurs, Featured, Geopolitics, Management, News, Strategy
How are you feeling about the global economy? The answer, to us, depends on the day. Markets are up, then they’re down. Crypto surges, then declines. Meanwhile venture capital makes cautious bets and our early- and growth-stage clients look to conserve funding. There...
by Rally Point | Sep 30, 2022 | Entrepreneurs, Featured, News
We represented a company called Awning. It was a startup trying to get people to invest in rental properties at a time when private rental homes were becoming the fastest-growing sector of the American housing market (The New York Times), The Awning platform, which...
by Rally Point | Sep 13, 2022 | _Tech, Featured, News
Kaltech Hires Rally Point as US Agency of Record Japanese technology company, Kaltech, an innovator in photocatalysis for air and water purification, has appointed Rally Point Public Relations as its US-based agency of record. Kaltech developed the world’s first air...
by Rally Point | Sep 6, 2022 | Featured, Marketing, News, Strategy
For some forms of marketing and advertising — such as digital ads — it’s easy to see the ROI quickly. PR is slightly different because the ROI may take longer to see, and the revenue earned could be challenging to calculate. After all, how would you...
by Rally Point | Aug 16, 2022 | Content Creation, Featured, News, Small Business
How to Write a Good Press Release that Journalists Will Notice Press releases sometimes seem like an outdated form of business communication but they are still an important part of your overall PR strategy. We are going to share with you why that is and how to write a...
by Rally Point | May 20, 2022 | Featured, Jobs
Working in the communications field is something I had never thought about before college. In fact, I thought it meant just being an anchor on TV. When I realized that I could translate some of the qualities I learned as an athlete, big sister, and as a creative...
